Skip to content
checklistintermediate In AI Video Ad Production Kit

Video QA and continuity checklist

Catch the artefacts, continuity breaks, brand errors and rights issues in AI-generated video before your audience does.

You'll need: A rough or final cut of the video · The script or shot list
  1. 1Per-shot artefact check (watch each shot at 0.5x speed)

    ☐ Hands and fingers: count, shape, how they hold objects. ☐ Faces: no melting, flicker or identity change mid-shot. ☐ Physics: objects don't pass through each other, liquids and fabric behave plausibly. ☐ Background: no morphing buildings, people appearing or vanishing. ☐ Text and logos: none garbled (replace with editor text). ☐ Edges: no shimmering outlines or warping at the frame border. ☐ First and last frames: no sudden jumps.

4 steps and 1 ready-to-use prompts are in the full version

Get this resource with editable variables, examples and future updates as part of a download pack.

Get AI Video Ad Production Kit — $39

Example input

30-second bottle ad, 7 shots, brand rules on product colour and logo placement.

Example output

Shot 4 (0:12-0:16) — Fix before publishing: cyclist's jacket changes from yellow to orange around 0:14. Shot 5 (0:16-0:20) — Blocker: the bottle appears with a silver lid, not bamboo. Shot 6 (0:20-0:24) — Minor: background car briefly merges with a lamppost (uncertain; check at 0.25x).

Troubleshooting

  • The model misses obvious artefacts: review shot by shot with short clips instead of the whole video.
  • File too large to upload: export a lower-resolution review copy.

Known limitations

  • AI review is a first pass only; a human must watch the final cut in full.
  • Rights and claims checks require human judgement and, for regulated products, legal review.

More from Video generation