Guide · Agent skill
How to use the Value Proposition Statements agent skill
Updated · written with AI from the project's own documentation and checked against our catalogue data
The Value Proposition Statements skill (skill name value-prop-statements) is a reusable instruction set that lets an AI agent turn an existing value proposition or list of product benefits into statements tailored to specific audiences. It is aimed at marketing copy, sales decks and customer onboarding messages. This guide explains what the skill does, how to install it, how to trigger it with plain requests, and where it needs human review.
Value Proposition Statementsphuryn/pm-skills · MIT Download the skill Quick start
- 1Download the ZIP. Download the value-prop-statements ZIP file from this page.
- 2Choose an install location. Pick ~/.claude/skills/ for personal use or .claude/skills/ inside a project.
- 3Unzip the file. Unzip the download into the chosen skills folder so that SKILL.md is available.
- 4Or upload in the Claude apps. In the Claude apps, go to Settings → Capabilities → Skills and upload the ZIP.
- 5Gather your inputs. Collect your existing value proposition, target segments, pain points, features and brand tone.
- 6Ask in plain language. Request statements for your segments using a phrase such as value proposition statements or marketing copy.
- 7Review the output. Check each statement against your product facts and get expert review for regulated claims.
What the skill makes the agent do
Once the skill is loaded, the agent can take a value proposition you already have, or a set of product benefits, and write statements for different audiences. Each statement is meant to name a target segment, state the main benefit and outcome, and explain the features that make that benefit possible.
The skill is a prompt template with a worked example for Canva. It writes three example statements for social media marketers, small business owners and content creators. It does not pull in outside data, so the quality of the output depends on the input you give it.
- Produces one statement per target segment or use case
- Covers marketing copy, sales messaging and onboarding messages
- Works from the value propositions and features you supply
How to install the value-prop-statements skill
The skill is distributed as a ZIP file from this page. Download the ZIP, then choose one of the two install routes below.
For a personal setup, unzip the file into ~/.claude/skills/ so the skill is available across your projects. For a single project, unzip it into the .claude/skills/ folder inside that project.
You can also upload the skill in the Claude apps by going to Settings → Capabilities → Skills and adding the ZIP there.
- Personal install: unzip into ~/.claude/skills/
- Project install: unzip into .claude/skills/ in your project folder
- Claude apps: Settings → Capabilities → Skills, then upload the ZIP
How to trigger the skill with natural requests
You do not need a special command. Ask in plain language and include the product, the segments you care about and any existing value proposition. The skill's description says to use it when writing marketing copy, creating sales messaging or crafting onboarding messages, so requests that match those tasks are the most likely to use it.
The skill's listed triggers include phrases such as value proposition statements, marketing copy, sales messaging, value statements and positioning copy. Including one of these words helps the agent pick it up.
- Write value proposition statements for [product] aimed at [segments]
- Turn these product benefits into sales messaging for [audience]
- Draft onboarding messages for new users of [product] that explain the main benefit
- Write positioning copy for [product] for small business owners and content creators
Examples of what to give the agent
The skill's own example uses Canva. It shows statements for social media marketers, small business owners and content creators, each naming the segment, the benefit and the features behind it. You can follow the same pattern with your own product.
The skill's tips say to provide existing value propositions or key benefits, specify target segments and their pain points, include product features and differentiators, share the channels (marketing, sales or onboarding) and mention any brand tone or voice guidelines.
- Existing value proposition or key benefits
- Target segments and their pain points
- Product features and differentiators
- Channels: marketing, sales or onboarding
- Brand tone or voice guidelines
Requirements and safety notes
The listing states no requirements. The skill does not run scripts and does not use the network, according to its listing. It consists of a single file, SKILL.md.
Accuracy depends on your input. If you invent pain points, the statements can contain unsupported claims. Generated copy for regulated or legal claims, such as health, finance or comparative advertising, needs expert review before it is published.
- Requirements: none listed
- Runs scripts: no
- Uses network: no
- Review all statements before publishing, especially regulated claims
Tips for better results
Give the agent real customer evidence rather than guesses. Ask for several segments at once so you can compare how the message changes. Check every claim against your product before using it in sales or onboarding copy.
- Start from a value proposition your team has already tested
- Name the segments and the pain points you have observed
- Ask for a separate statement per channel: marketing, sales and onboarding
What people use it for
- Drafting segment-specific landing page or ad copy for a product marketing team
- Preparing sales deck copy for founders pitching to different buyers
- Writing onboarding messages that explain the main benefit to new users
- Comparing how one product benefit reads for several customer segments
Frequently asked questions
How do I install the value-prop-statements skill?
Download the ZIP from this page and unzip it into ~/.claude/skills/ for personal use, or into .claude/skills/ in a project folder. You can also upload the ZIP in the Claude apps under Settings → Capabilities → Skills.
Does the value-prop-statements skill require anything else to run?
The listing states no requirements. It does not run scripts and does not use the network. It is a single SKILL.md file containing a prompt template.
Is the value-prop-statements skill free to use?
The skill is published under the MIT licence, as stated in its listing. Check the repository licence file for the full terms.
Why are the statements generic or inaccurate?
The skill does not pull in outside data, so the output reflects the value proposition and segments you provide. Give it specific features, real pain points and tested benefits to get more accurate statements.
Can I use this skill for legal or health claims?
Not without expert review. The listing notes that regulated or legal claims, such as health, finance or comparative advertising, need expert review before publication.
How is this different from simply asking an agent to write copy?
The skill gives the agent a fixed prompt structure: each statement must address a target segment, emphasise the primary benefit and outcome, and highlight the features that make it possible. It also includes a worked Canva example to follow.
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Our verdict
Use this skill if you are a product marketer, founder or product team that needs messaging for several customer segments and already has a clear value proposition to start from. Pick something else if you need market research, customer interviews or legal review of claims, because the skill only rewrites the input you provide.
Download the skill