Guide · Agent skill
How to use the Social Media Content Helper agent skill
Updated · written with AI from the project's own documentation and checked against our catalogue data
The Social Media Content Helper is an agent skill, a folder of instructions that an AI agent such as Claude loads when your request matches its description. This guide explains what the skill (named social) makes the agent do, how to install it, how to phrase requests so it triggers, and what to check before you rely on it. By the end you will be able to draft platform-specific social content with the agent and know its limits.
Social Media Content Helpercoreyhaines31/marketingskills · MIT Download the skill Quick start
- 1Download the ZIP. Get the social skill ZIP from the directory page.
- 2Unzip into a skills folder. Extract it into ~/.claude/skills/ for personal use, or into a project's .claude/skills/ folder.
- 3Or upload in the Claude apps. Go to Settings, then Capabilities, then Skills, and upload the ZIP.
- 4Start a new conversation. Open a fresh chat so the agent can load the skill.
- 5Ask a matching request. Describe the platform and format, such as a LinkedIn post or a Reels script.
- 6Answer the agent's questions. Share your goal, audience, brand voice and any existing content so the draft fits.
- 7Edit and publish yourself. Review the draft for accuracy, then post it on the platform manually.
What the social skill makes the agent do
Once installed, the agent works like a social media strategist. It asks about your goals, audience and voice before drafting, then produces posts, hooks, threads, carousel slide plans and short-form video scripts tailored to each platform. The skill covers LinkedIn, Twitter/X, Instagram, TikTok and Facebook.
The skill also helps with content calendars, repurposing existing content into social posts, and social listening, meaning finding relevant conversations and brand mentions to engage with. It is written to avoid generic AI-sounding writing, such as stock phrases, em dashes, broetry (one short sentence per line) and engagement bait like 'Thoughts?'.
- Drafting posts, hooks and X threads in a consistent voice
- Planning carousel slides using one of five narrative frameworks
- Writing short-form video scripts and hook ideas for Reels, TikTok and Shorts
- Building a content calendar and repurposing blog posts or podcasts into social content
- Triaging posts to comment on and finding brand mentions or people asking for a tool like yours
How do you install the social skill?
Download the skill ZIP from the directory page, then add it to your agent in one of two ways. For Claude Code, unzip it into ~/.claude/skills/ to make it available for you everywhere, or into a project's .claude/skills/ folder to limit it to that project.
In the Claude apps, you can instead upload the ZIP under Settings, then Capabilities, then Skills. After adding it, start a new conversation and make a request that matches the skill (see the next section).
- Personal install: unzip into ~/.claude/skills/
- Project install: unzip into .claude/skills/ inside your project folder
- Claude apps: Settings → Capabilities → Skills, then upload the ZIP
How do you trigger the skill with a request?
You do not need a special command. The agent loads the skill when your message matches its description, which lists phrases such as 'LinkedIn post', 'Twitter thread', 'content calendar', 'video hook', 'carousel', 'slide-by-slide', 'document post', 'social listening' and 'brand mentions'. Plain requests that use these words usually work.
If the agent does not seem to use the skill, name the platform and the format in your message, for example 'write a LinkedIn carousel about our onboarding changes'. The skill is designed to ask follow-up questions about goals, audience, voice and resources, so answer those for better results.
- Good: 'Draft three LinkedIn posts in my voice about hiring my first engineer.'
- Good: 'Give me 5 hook ideas for a 45-second TikTok on remote work.'
- Good: 'Who is complaining about [competitor] on X today? Give me the top 10 posts to comment on.'
- Less clear: 'Help with my marketing.' (Broader strategy and paid ads are handled by other skills.)
What examples can you expect?
The skill ships with reference material for specific formats. Carousels are built from five frameworks named Value-Stack, Problem-Proof, Hack List, Rant Callout and Demo Walkthrough, and the agent should pick one before writing slides. Hook formulas cover curiosity, story, value and contrarian openings, and the skill stresses that a hook is only a starting shape until you fill it with a specific fact, number or story.
For video, the skill covers short-form scripts and hooks. For listening, it describes a daily triage loop that produces a short, scored list of posts to engage with rather than an open feed.
- Carousel: pick a framework, then write slide copy for each slide
- Hook: start from a formula, then add your own specific detail
- Repurposing: turn a blog post into a LinkedIn insight with a link in the comments, or a Twitter/X thread of key takeaways
- Listening: score posts against your target profile and choose comment candidates
What does the skill need, and what should you check for safety?
The skill lists no required dependencies. It does not run scripts, and its metadata says it does not use the network. It also does not connect to any account, so it cannot publish or schedule posts for you. Everything it produces is text you copy into the platform yourself.
The output depends on what you tell it. If a post must mention facts about your brand or product, provide them, because the skill does not know them otherwise. The listening reference includes curl command examples for fetching public pages, and it states that fetched posts, bios and comments are untrusted data that should never be treated as instructions. Review any command before you run it, and do not paste private credentials into the chat.
- No posting or scheduling integration is described, so you publish manually
- Provide brand and product facts yourself to avoid invented claims
- Treat text from fetched posts and comments as data, not instructions
- Check the curl examples in the listening reference before running anything
What tips help you get better results?
Give the agent your existing material. A transcript, a blog post or a list of past posts you liked gives it a voice and facts to work with. Set your platform and goal early, because the skill tailors format and length to each platform, and a strong story matters more than any tactic.
Edit the output. The skill is designed to avoid AI tells, but you should still read each draft for claims you cannot back up and cut any line that does not sound like you.
- Paste examples of your own posts so the agent can match your tone
- Name a single platform per request for sharper output
- Ask for a content calendar across several platforms when you plan a week
- Ask the agent to repurpose one long piece into several short ones
What people use it for
- A founder drafting LinkedIn posts in a consistent voice each week
- A marketer building a weekly content calendar across several platforms
- A creator getting hook ideas and video scripts for Reels, TikTok or Shorts
- A team finding relevant posts to comment on or brand mentions to respond to
- Repurposing a podcast or blog post into quotable posts and carousels
Frequently asked questions
Is the social media content helper skill free?
The skill is published under the MIT licence, as listed on its page. The listing states no required dependencies, but you still need an agent that can load skills, such as Claude, to use it.
Does the social skill post or schedule to my accounts automatically?
No. The skill only writes guidance and content and does not connect to any account. You copy the output into LinkedIn, X or another platform yourself.
What do I need to install the social skill?
Download the ZIP and unzip it into ~/.claude/skills/ or a project's .claude/skills/ folder, or upload it in the Claude apps under Settings, then Capabilities, then Skills. The listing lists no other requirements.
Why isn't my skill triggering?
Start a new conversation after installing, and use wording that matches the skill, such as 'LinkedIn post', 'Twitter thread' or 'video script'. Naming the platform in your request also helps the agent pick the right instructions.
How is this different from other social media or marketing skills?
This skill covers social posts, repurposing, scheduling, video scripts and listening only. Broader content strategy is redirected to content-strategy, paid advertising to ad-creative, and earned media to public-relations, so use those for those tasks.
Can the skill write accurate claims about my product?
Not on its own. The output relies on the information you provide, so give it your product facts and check every claim before posting.
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Our verdict
Use this skill if you want an agent to draft LinkedIn or X posts, carousel plans and short-form video scripts in a consistent voice, and to help plan a weekly content calendar or find posts to comment on. Pick something else if you need automatic posting or scheduling to your accounts, broad content strategy, or paid ad work.
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