Guide · Agent skill
How to use the SEO Content Builder agent skill (seo-content)
Updated · written with AI from the project's own documentation and checked against our catalogue data
The seo-content skill is a set of instructions that teaches an AI agent to work as an SEO content specialist. Give it a topic and seed keywords, and it builds keyword clusters in an Excel workbook and drafts a search-friendly long-form article in Markdown. This guide explains what an agent skill is, how to install this one, how to trigger it, and what it needs to run.
SEO Content Buildergenspark-ai/genoffice · Apache-2.0 Download the skill Quick start
- 1Download the ZIP. Get the seo-content skill ZIP from the directory page.
- 2Unzip the skill. Unzip the folder so that SKILL.md sits inside the skill folder.
- 3Place or upload it. Put the folder in ~/.claude/skills/ or the project's .claude/skills/, or upload it under Settings → Capabilities → Skills.
- 4Check your tools. Make sure your agent has a web search tool and a spreadsheet tool that can create Excel workbooks.
- 5Make a request. Describe your topic, seed keywords and target market in plain language.
- 6Answer the follow-up questions. Provide the missing details the agent asks for, such as reader stage and word count.
- 7Review the outputs. Check the Excel workbook and Markdown article, verify flagged facts and confirm sources before publishing.
What is an agent skill and what does seo-content make the agent do?
An agent skill is a folder with a SKILL.md file that tells an AI agent how to handle a specific kind of task. When the skill is installed and matches your request, the agent follows its workflow instead of improvising.
The seo-content skill (category: marketing) turns the agent into an SEO content specialist. It asks for missing details such as target language and region, site type, reader stage and word count. It then searches the web for related searches, People also ask questions and competitor titles, and groups them into 3-6 keyword clusters by search intent.
- Keyword clusters: informational, comparison, transactional or navigational groups, each with one primary keyword
- Excel workbook titled "<Topic> Keyword Clusters" with a "Keyword clusters" sheet and a "Competitor SERP" sheet
- Markdown article with 3 candidate titles, a meta description, H2 sections, an FAQ and internal-link suggestions
- Cited external sources, with unverified facts marked "to be verified"
Install the seo-content skill
Download the ZIP for the skill from the directory page, then unzip it. The skill is a folder that contains SKILL.md. Place the folder in one of these locations, depending on how you want to use it:
- Personal use across projects: unzip into ~/.claude/skills/
- One project only: unzip into the project's .claude/skills/ folder
- Claude apps: open Settings → Capabilities → Skills and upload the skill there
How to trigger the skill with natural requests
You do not need a special command. Describe the job in plain language, including the topic and seed keywords. The skill's own quick prompts show the kind of request it expects.
If you leave out details, the agent should ask for them before searching, such as your target market and reader stage.
- "Build keyword clusters around this topic and write a long-form article"
- "Optimize this article's title and structure to match search intent"
- Add your target market, site type (blog, product page or landing page) and word count to get a more specific result
Examples of what you can ask for
Each example below describes the kind of output the skill is designed to produce. Adjust the topic, market and page type to match your site.
- A content marketer planning a set of blog posts: ask for clusters first, then one article per cluster that needs its own page
- A small business owner: ask for a keyword plan and a first-draft article for a service page
- A writer: ask for an outline built around search intent before drafting the full text
- An existing article: share it and ask for its title and structure to be optimised for search intent
What the skill needs to run
The skill depends on tools your agent must already have. It does not install them for you.
- A web search tool, because the skill searches result pages for related searches, questions and competitor titles
- A spreadsheet tool that can create Excel workbooks
- Optional: keyword-tool data you supply, such as search volume and difficulty. If you supply it, it takes precedence. If you do not, the skill does not create those columns
Safety notes: scripts and network access
This skill does not run scripts. It does use the network, because its work depends on web searches of result pages. Information from those pages is dated when collected, since results change.
The skill asks the agent to cite every source and to write "to be verified" where it finds no support for a fact. Review the workbook and article before publishing. Medical, financial and legal topics open with a reference note and a recommendation to consult a professional.
Tips for better results
Give the agent the details it asks for at the start. Target market and reader stage shape the clusters and the tone of the article.
If your site already ranks for the topic, tell the agent. The skill recommends extending that article rather than writing a new one, which avoids keyword cannibalization.
- Name the target page type (blog, product page or landing page)
- Provide your own keyword-tool data if you have it, so volume and difficulty are based on real numbers
- Check the "to be verified" notes and the cited sources before you publish
- Ask the agent to explain where the primary keyword sits in the title, opening and H2s
What people use it for
- Planning a set of blog posts around one product category, with one article per keyword cluster
- Drafting a first-pass service page for a local business, with a keyword plan attached
- Outlining a long-form guide structured around search intent before the writer starts drafting
- Reviewing an existing article's title and structure against the search results for its topic
Frequently asked questions
How do I install the seo-content agent skill?
Download the skill ZIP from the directory page and unzip it. Put the folder in ~/.claude/skills/ for personal use, or in a project's .claude/skills/ folder. In the Claude apps, you can instead upload it under Settings → Capabilities → Skills.
What do I need to run the seo-content skill?
Your agent needs a web search tool, since the skill searches result pages, and a spreadsheet tool that can create Excel workbooks. Search-volume and difficulty data are optional and only used if you supply them.
Does the seo-content skill run scripts or use the internet?
The skill does not run scripts. It does use the network, because it searches the web for related searches, questions and competitor titles.
Does the skill include search volume and keyword difficulty?
Only when you provide the data yourself. Otherwise the skill does not create search-volume or difficulty columns in the workbook.
Can I use the output without checking it?
No. The skill states that facts must be verified, asks the agent to cite sources, and marks unsupported facts as to be verified. Review everything before publishing.
Should I use this skill if my page already ranks?
The skill advises extending the existing article instead of writing a new one. A new article on the same topic may cause keyword cannibalization, where pages compete with each other.
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Our verdict
Choose this skill if you are a content marketer, small business owner or writer who needs keyword clusters and a first-draft outline or article, and your agent has web search and Excel tools. Pick something else for medical, financial or legal content that needs professional advice, or if you need a publish-ready article without review.
Download the skill