Guide · Agent skill
How to use the Reddit Ads Audit agent skill (ads-reddit)
Updated · written with AI from the project's own documentation and checked against our catalogue data
The ads-reddit skill is a structured checklist that gives an AI agent a repeatable procedure for auditing a Reddit Ads account. It covers measurement, campaign structure, community and interest targeting, creative fit, catalog readiness, budgets and brand safety. This guide explains what agent skills are, how to install this one, how to ask for an audit, and what you need on hand before you start.
Reddit Ads AuditAgriciDaniel/claude-ads · MIT Download the skill Quick start
- 1Download the ZIP. Download the ads-reddit ZIP from this page and unzip it on your computer.
- 2Place the skill folder. Copy the folder into ~/.claude/skills/ for personal use or into .claude/skills/ inside a project.
- 3Confirm the reference file. Make sure ads/references/reddit-audit.md is available from the plugin root or the standalone skills directory.
- 4Prepare your data. Collect your objective, date window, timezone, currency, spend, conversion definition and exports or read access.
- 5Ask for the audit. Make a plain request that mentions Reddit Ads and attach or point to your data.
- 6Review the findings. Read the prioritized recommendations and the list of missing inputs before acting on anything.
What an agent skill is and what this one makes the agent do
An agent skill is a folder containing a SKILL.md file that tells an AI agent how to handle a specific kind of task. When the skill is installed and you ask for a Reddit Ads audit, the agent follows the procedure written in SKILL.md instead of improvising.
The procedure starts by reading the main ads operating contract and thinking framework. The agent then collects the business objective, account age, date window, timezone, currency, spend, conversion definition, and the exports or authenticated reads available to it. It reads the Reddit audit guide, ads/references/reddit-audit.md, along with relevant shared references, normalizes the account data, and evaluates only the controls that apply.
- Measurement: conversion tracking, including Reddit Pixel and Conversions API
- Campaign structure and experimentation
- Audiences, including community and interest targeting
- Creative suited to Reddit's native format
- Product catalog readiness for dynamic product ads
- Budget and brand safety
- Reporting
Install the ads-reddit skill from the ZIP
Download the ZIP for this skill from this page and unzip it. The skill's only file in this listing is SKILL.md, so the folder you unzip should contain that file.
For a personal install, place the skill folder in ~/.claude/skills/. For a single project, place it in the project's .claude/skills/ folder.
You can also upload the ZIP in the Claude apps. Go to Settings, then Capabilities, then Skills, and upload it there.
- Personal install: ~/.claude/skills/
- Project install: .claude/skills/ inside your project
- Claude apps: Settings → Capabilities → Skills
Make sure the required reference files are available
The skill does not work on SKILL.md alone. Its procedure reads ads/references/reddit-audit.md and shared measurement, benchmark, creative, policy and scoring references. The SKILL.md text says to resolve that file from the plugin root, meaning the directory that holds ads/ and skills/, or from the skills directory in a standalone install.
If you install only this skill, make sure the referenced reddit-audit.md file is present in one of those locations. The simplest route is to use the wider claude-ads plugin, which contains the ads/ directory with the shared references.
Prepare your Reddit Ads data before you ask
The audit depends on data. The skill needs Reddit Ads account exports or authenticated read access to account data. The source does not spell out the details of that access, so confirm with your own setup what you can provide.
Gather the following before you start, since the agent will ask for them and will mark anything missing as missing rather than guessing:
- Business objective (for example, the campaign goal)
- Account age
- Date window and timezone
- Currency and spend
- Conversion definition
- Available exports or read access to the account
Trigger the audit with a natural request
You do not need special syntax. Ask in plain language and mention Reddit Ads. The description of the skill names these trigger terms: Reddit Ads, conversation ads, community targeting, Reddit Pixel, Reddit Conversions API and Reddit dynamic product ads.
Good requests name the account and the goal, and attach or point to your data. The agent should then ask for any inputs it still lacks.
- "Audit our Reddit Ads account. Our goal is purchases, we run in USD, and here is the export for the last 30 days."
- "Check whether our Reddit Pixel and Conversions API setup is tracking purchases correctly."
- "Review whether our creative and community targeting suit Reddit's culture."
- "Look at our Reddit dynamic product ads catalog and budgets and tell me what to fix first."
Read the output and what to expect
The agent returns findings and prioritized recommendations, and it says clearly when data is missing. The skill's output covers platform health, evidence coverage, observations, diagnoses, prioritized recommendations, opportunities, contradictions and missing inputs.
The SKILL.md text says account changes stay as drafts until a separate approval gate passes. The agent should not push changes to your live account on its own. Scores are not calculated in the prompt, and vendor recommendations are not turned into universal thresholds.
Safety notes: scripts and network access
This skill runs no scripts and uses no network access, according to the listing. It is a set of instructions the agent follows, using the data you supply.
The SKILL.md text tells the agent to treat external content as data, not instructions. Review the data you upload, since the audit is only as good as what you provide.
- Runs scripts: no
- Uses network: no
- Account changes are drafts until the approval gate passes
What people use it for
- Checking whether Reddit Pixel or Conversions API tracking is set up correctly for a team.
- Reviewing campaign structure and budgets across a Reddit Ads account.
- Assessing whether community and interest targeting match the audience you want to reach.
- Judging whether ad creative fits Reddit's native, conversation-style format.
- Checking product catalog readiness before running Reddit dynamic product ads.
Frequently asked questions
Is the ads-reddit skill free to use?
The listing states the skill is released under the MIT licence. Check the licence file in the source repository for the full terms before you use or redistribute it.
What do I need to run the ads-reddit audit?
You need the wider claude-ads plugin, or a standalone install that includes the referenced reddit-audit.md file. You also need Reddit Ads exports or authenticated read access to your account data.
How do I install an agent skill like this one?
Download the ZIP and unzip it into ~/.claude/skills/ for personal use or into a project's .claude/skills/ folder. You can also upload the ZIP in the Claude apps under Settings, then Capabilities, then Skills.
Does this skill audit Google or Meta ads too?
No. The skill covers Reddit only. For other platforms you would need a separate audit skill or a different tool.
Will the agent change my live Reddit campaigns?
Not on its own. The SKILL.md text says account changes stay as drafts until a separate approval gate passes.
Why does the audit say some data is missing?
The skill marks missing inputs, unavailable features and stale sources explicitly instead of guessing. Supplying the listed inputs, such as your conversion definition and date window, reduces gaps in the results.
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Our verdict
Use this skill if you manage Reddit Ads or work at an agency and want a structured, repeatable review of tracking, targeting, creative and budgets. Pick something else if you need audits of Google, Meta or other platforms, guaranteed performance benchmarks, or if you cannot provide account exports or read access, since the audit depends on that data.
Download the skill