Guide · Agent skill
How to use the Product Name Brainstormer agent skill
Updated · written with AI from the project's own documentation and checked against our catalogue data
The Product Name Brainstormer is an agent skill that tells your AI agent to act like a branding consultant and propose five distinct product names, each with its reasoning. This guide is for founders, teams and marketers who want a fast, structured list of naming options to discuss. By the end you will know what the skill does, how to install it, how to ask for it, and what it cannot do.
Product Name Brainstormerphuryn/pm-skills · MIT Download the skill Quick start
- 1Download the ZIP. Get the product-name skill ZIP file from the skill page.
- 2Choose an install location. Unzip into ~/.claude/skills/ for personal use or a project's .claude/skills/ folder for one project, or upload the ZIP in the Claude apps.
- 3Describe your company and product. Include the product, the audience, your brand tone and any competitors to avoid.
- 4Ask for names naturally. Use phrasing such as name ideas or what to call our product so the skill is triggered.
- 5Review the five options. Compare the rationale, brand fit and memorability notes for each name.
- 6Verify separately. Run trademark and domain checks through a registry search or a trademark attorney before deciding.
What is an agent skill and what does this one do?
An agent skill is a folder containing a SKILL.md file. The file holds instructions that your AI agent loads when a task matches the skill's description. This skill, named product-name, is a structured prompt rather than a tool that checks real databases.
When triggered, the agent asks for and uses your company and product context, then proposes five names. For each name it explains the rationale for your values and audience, the brand fit, why the name is memorable, and a brief note on domain and trademark considerations.
Install the product-name skill
Download the ZIP file from the skill page. Then choose one of two routes.
For Claude Code, unzip the file into ~/.claude/skills/ to make it available across your projects, or into a project's .claude/skills/ folder to limit it to that project.
In the Claude apps, you can upload the ZIP under Settings → Capabilities → Skills instead.
- Route 1: unzip into ~/.claude/skills/ (personal) or .claude/skills/ (project)
- Route 2: upload the ZIP in the Claude apps under Settings → Capabilities → Skills
- The package contains one file: SKILL.md
Trigger the skill with a natural request
You do not need a special command. The skill's description covers naming a new product, rebranding, and exploring product name ideas. Requests that mention product name, name ideas, brand name, naming, what to call or product naming are the ones it is written to match.
The more context you give, the better the names. The skill's tips suggest sharing your brand guidelines and tone of voice, the target audience, competitor names you want to differ from, any naming conventions your company uses, the core value proposition and key features, and any geographic markets or languages to consider.
- Example: "Name ideas for a budgeting app for freelancers. We are calm, friendly and avoid jargon. Our competitors use bank-style names."
- Example: "We are rebranding our project tool and want names that feel modern and trustworthy for small agencies."
- Example: "What should we call our new onboarding feature? It is for enterprise admins and our naming style is two-word and descriptive."
Read the five names and their rationale
Each suggestion follows the same five-part structure: Name, Rationale, Brand Fit, Memorability, and Domain & Trademark Considerations. The skill asks the agent to favour names that are easy to pronounce and spell, distinctive, aligned with brand tone, relevant to the core use case, and potentially available for trademark and domain registration.
Treat the output as a shortlist for discussion. Use the rationale to compare options, then take the strongest candidates into a proper check.
Check what the skill cannot do
The skill has no network access and no lookup tools, and it does not run scripts. It cannot confirm whether a name is free to use or registered. Its domain and trademark notes are general considerations only.
For final trademark or domain clearance, use a trademark attorney or an official registry search. For live availability, you will need to check those sources yourself.
- Requires: nothing listed
- Runs scripts: no
- Uses network: no
Tips for better results
Give specific constraints rather than general wishes. Naming a product that must work in several languages is a different brief from naming a local service, and the agent can only respect constraints you state.
Ask for a second round. Tell the agent which names you liked and what you disliked, and request five more in that direction.
- Share brand guidelines and tone of voice
- Name the competitors you want to differ from
- Mention languages or markets where the name must work
- Note any existing naming pattern your company uses
What people use it for
- Naming a new product or feature before launch
- Preparing a rebrand and collecting a fast list of options to discuss with stakeholders
- Writing structured rationale for each candidate name to share with a team
- Exploring name ideas that fit a defined tone of voice and target audience
Frequently asked questions
Is the Product Name Brainstormer skill free?
The skill is published under the MIT licence, which is stated on its page. The source does not list pricing for it, so check the skill page for any terms that apply to your use.
What do I need to use this skill?
The skill lists no requirements. You need an AI agent that supports skills, such as Claude Code or the Claude apps, and the skill's SKILL.md file installed in the right folder.
Where do I install the product-name skill?
Unzip the downloaded ZIP into ~/.claude/skills/ for personal use or into a project's .claude/skills/ folder. In the Claude apps, upload the ZIP under Settings → Capabilities → Skills.
Does the skill check whether a product name is available?
No. The skill has no network access or lookup tools. It gives general domain and trademark considerations only, so you need a registry search or a trademark attorney for real clearance.
How is this different from just asking an AI for name ideas?
The skill sets a branding-consultant role and a fixed structure: five names, each with rationale, brand fit, memorability and domain/trademark notes. A plain request may return a bare list without that reasoning.
What should I include so the names are useful?
Include your brand guidelines and tone, target audience, competitors to differ from, naming conventions, core value proposition, key features and any target languages or markets.
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Our verdict
Use this skill if you want a fast, well-reasoned shortlist of product names and a consistent structure for discussing them with your team. Pick something else if you need confirmed trademark or domain availability, since the skill cannot search registries or check live databases.
Download the skill