Guide · Agent skill
How to use the Product Launch Planner agent skill
Updated · written with AI from the project's own documentation and checked against our catalogue data
The Product Launch Planner is an agent skill, a set of instructions that tells an AI agent how to handle one specific job. This one turns information about a new product or feature into a Word document with a launch timeline, channel checklist, press release, FAQ and internal readiness checklist. This guide explains what the skill does, how to install it, how to ask for it in plain language, and what to check before anything goes public.
Product Launch Plannergenspark-ai/genoffice · Apache-2.0 Download the skill Quick start
- 1Download the ZIP. Download the product-launch skill ZIP from the page where you found this guide.
- 2Install the skill. Unzip it into ~/.claude/skills/ for personal use, or into a project's .claude/skills/ folder for one project only. Alternatively, upload the ZIP in the Claude apps under Settings → Capabilities → Skills.
- 3Describe your product. Tell the agent what the product or feature is, who it is for and what changed from the previous version.
- 4Answer the follow-up questions. The agent asks for missing details such as the launch date, phasing, pricing, channels and anything to keep confidential. Reply in one batch.
- 5Review the Word document. Confirm the positioning and key messages, then check the timeline, channel checklist, press release, FAQ and readiness checklist. Fill every placeholder before publishing.
What the skill makes the agent do
Once the skill is installed, you describe a new product or feature and the agent works through a fixed workflow. It first asks for missing details in one batch, including the audience, the core change compared with the previous solution, the launch date, whether the launch is phased, pricing or billing changes, the channels you plan to use, and anything that must not be disclosed early.
After you confirm, the agent opens with a one-sentence positioning statement and three key messages written from the user's point of view. It then builds the Word document titled '<Product> Launch Plan'.
- Launch overview: positioning, key messages, goals and launch tier (major release, feature update or fix)
- Launch timeline split into T-4 weeks warm-up, T-1 week preparation, launch day and T+2 weeks follow-up
- Channel checklist with content format, publish time, owner and status for each channel
- Press release in news-release form, kept under roughly 600 words
- FAQ of at least 10 questions for customer support
- Internal readiness checklist covering sales talking points, support knowledge-base updates, monitoring metrics and rollback conditions
How to install the Product Launch skill
There are two ways to add the skill. The first is to download the ZIP file for the product-launch skill from the page where you found this guide, then unzip it into your personal skills folder at ~/.claude/skills/. To make the skill available only inside one project, unzip it into that project's .claude/skills/ folder instead.
The second way is to upload the skill in the Claude apps. Open Settings, go to Capabilities, then choose Skills and upload the ZIP there.
- Personal install: unzip into ~/.claude/skills/
- Project install: unzip into the project's .claude/skills/ folder
- Claude apps: Settings → Capabilities → Skills, then upload
~/.claude/skills/How to trigger the skill with natural requests
You do not need a special command. Describe the launch in ordinary language and say what you want produced. The skill's own quick prompts are good starting points, and you can adapt them to your product.
Give as much context as you can in the first message, such as the product name, who it is for and the launch date. Any detail you leave out, the agent will ask about before drafting, so answering in one reply saves a round trip.
- Make a launch plan and announcement for this new feature
- Put together the channel checklist and timeline for our product launch
- Here is our new reporting feature for small teams. Build a launch plan with a press release and FAQ.
What to expect in the Word document
The press release uses placeholders wherever the agent needs something it was not given, such as spokesperson quotes. The skill is designed not to invent facts, quotes or dates you did not provide. When the launch date is not set, the whole document uses relative 'T day' timing rather than guessing a date.
Features that are not yet confirmed stay out of the press release. If they are relevant, they can appear in an FAQ entry worded as under evaluation. For phased launches, each phase gets its own row stating who can see it and the condition for moving on, and beta details stay out of public copy.
- Quote placeholders read '[spokesperson name / title] quote placeholder'
- Customer or partner names need your confirmation before they appear, otherwise a generic phrase such as 'a leading customer' is used
- Competitor comparisons are limited to public information; otherwise the agent compares with your previous version
What the skill needs and safety notes
The skill needs document tools in the agent environment that can produce a Word (.docx) file. The source does not specify which tools are required. The skill does not run scripts and does not use the network, according to its listing.
The skill is licensed under Apache-2.0. Because it only shapes the agent's instructions and output, the main risk is the content itself: legal wording, pricing and claims must still be checked by your company before publication.
- Runs scripts: no
- Uses network: no
- Requires Word-capable document tools in the agent environment
- Licence: Apache-2.0
Tips for getting a usable first draft
Treat the output as a structured first draft. The most useful habit is to fill every placeholder in the press release before anyone else reviews it, then have legal, pricing and product owners check claims line by line.
Ask the agent which channel to warm up first. After delivering the document, it is designed to point out the remaining placeholders and suggest a channel to start with.
- Answer the clarifying questions in one batch to avoid extra rounds
- Supply real numbers for goals and pricing, since the skill only uses facts you provide
- Keep beta or unconfirmed features out of public copy
- Use the FAQ directly in support tools only after reviewing its answers
What people use it for
- A product manager drafts a launch plan and press release for a new feature without a dedicated PR person.
- A small team builds a timeline and channel checklist for a product update, with owners and publish times for each channel.
- A support lead gets a FAQ of at least 10 questions to load into the knowledge base before launch day.
- A sales team receives talking points and a readiness checklist to prepare before an announcement.
Frequently asked questions
Is the Product Launch Planner skill free?
The listing states the licence is Apache-2.0. It does not state any price, so check the page where you downloaded it for terms before using it commercially.
What do I need to run the product-launch skill?
You need an agent environment with document tools that can produce a Word (.docx) file. The skill does not run scripts and does not use the network.
How do I install the product-launch skill in Claude?
Download the ZIP and unzip it into ~/.claude/skills/ for personal use or into a project's .claude/skills/ folder. You can also upload the ZIP in the Claude apps under Settings → Capabilities → Skills.
Can the skill write the press release without human review?
It is not designed for publish-ready output. Legal wording, pricing and claim accuracy still need checking by your company, and the press release contains placeholders that must be filled.
Can I get a launch plan in a format other than Word?
No. The skill specifies Word output using document tools, so it is not suited to work that needs another document format.
What if I want competitor comparisons in the announcement?
The skill only allows competitor claims that public information can support. Otherwise it compares the product with your previous version, so it is not a fit for detailed competitive launches.
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Our verdict
Use this skill if you are a product or marketing manager, a small team without a launch specialist, or a support or sales team that needs a structured first draft with a usable FAQ. Pick something else if you need a publish-ready announcement without review, a non-Word format, or detailed competitor comparisons.
Download the skill