Guide · Agent skill
How to use the Product Launch Deck agent skill
Updated · written with AI from the project's own documentation and checked against our catalogue data
The Product Launch Deck skill (deck-product-launch) is a ready-made layout and visual style for a product announcement presentation. It is written for marketers, founders and small teams who want a keynote-style launch deck without designing one from scratch. After this guide you will know what the skill changes about the agent's output, how to install it, how to ask for a deck so the skill is used, and what to check in the result.
Quick start
- 1Download the ZIP. Get the skill ZIP from this page.
- 2Unzip into a skills folder. Extract it into ~/.claude/skills/ for all projects, or into a project's .claude/skills/ folder.
- 3Or upload in the Claude apps. Go to Settings → Capabilities → Skills and upload the ZIP.
- 4Describe your product. Gather the product name, problem, key features, pricing and call to action.
- 5Ask for a launch deck. Make a plain-language request for a product launch or keynote-style deck.
- 6Review the output. Check the facts, pricing and CTA before sharing the HTML slides.
What the skill makes the agent do
An agent skill is a folder of instructions that an AI agent reads when it is relevant to a task. This one covers slide decks for a new product launch. Its source describes a Keynote-style deck with a dark cover and light content slides, using a warm orange-to-peach gradient as the accent colour.
The layout runs in this order: a cover with a large title on a dark background, a 'Why we built this' problem slide, an introducing slide with the product name and one hero shot, feature cards (3 to 6 of them), pricing tiers, and a closing CTA or 'Available now' slide.
The skill is a template and style guide written in plain text. It does not run any code of its own.
- Output is an HTML slide layout at a 16:9 aspect hint.
- Structure and visual style come from the skill; the product facts come from you.
Install the Product Launch Deck skill
Download the ZIP from the skill's page on this site. Then choose one of the two install routes below.
For a personal install that applies to all your projects, unzip the download into ~/.claude/skills/. For a single project, unzip it into that project's .claude/skills/ folder. The skill folder should contain SKILL.md and example.html.
If you use the Claude apps instead, upload the ZIP under Settings → Capabilities → Skills.
- Personal install: ~/.claude/skills/
- Project install: .claude/skills/ inside your project
- Claude apps: Settings → Capabilities → Skills, then upload the ZIP
Trigger the skill with a natural request
You do not need a special command. Ask for a launch deck in plain language and mention the product, audience and what the slides should cover. The skill is a good match when your request is about a product announcement, keynote or launch presentation.
Include the facts you want on the slides: the product name, the problem it solves, the key features, the pricing tiers and the call to action. The skill supplies the structure and style; it cannot know these details unless you provide them.
- "Make a 16:9 launch deck for our new note-taking app, with a problem slide, three feature cards, two pricing tiers and a sign-up CTA."
- "Create a keynote-style announcement deck for [product], aimed at early-access customers."
- "Build a product launch presentation using the Product Launch Deck skill."
Check what the skill can and cannot do
The style is bold and promotional. Use it when that fits the audience. The output is HTML slides rather than native PowerPoint or Google Slides files, so content that must appear exactly as-is in those programs will need a different route.
The skill requires nothing beyond the agent itself. It does not run scripts and does not use the network, according to its listing. Still, review any file the agent produces before sharing it.
- Good fit: marketing announcements, founder or small-team launches, consistent 16:9 HTML slides.
- Poor fit: formal corporate, legal or financial decks needing a conservative look.
- Poor fit: decks that must be editable as native PowerPoint or Google Slides files.
Safety notes on scripts and network access
The skill's listing states that it runs no scripts and uses no network access. The package contains two files, SKILL.md and example.html, and the skill is a plain-text template.
Because agent skills change how an agent behaves, read SKILL.md and the example before installing any skill from a source you do not know. Check the licence, which is Apache-2.0 for this item.
- Runs scripts: no
- Uses network: no
- Required tools or accounts: none listed
Tips for a better launch deck
Give the agent real copy and real numbers rather than placeholders where you can. Keep feature cards to the 3 to 6 range the layout expects. Provide a hero image description or file if you want a specific product shot on the introducing slide.
Open the example.html file in the skill folder to see the intended look before you request your own deck.
- Write the one-sentence problem statement first; the 'Why we built this' slide depends on it.
- Keep pricing tiers consistent with what you actually sell.
- Ask for a single CTA so the closing slide stays focused.
What people use it for
- A founder preparing a keynote-style announcement for a new app.
- A marketing team building a consistent 16:9 HTML deck for a product release.
- A small team drafting a pricing and feature overview for early-access customers.
- A product lead making a visual pitch of a new feature for internal review.
Frequently asked questions
How do I install the deck-product-launch skill?
Download the ZIP from this page and unzip it into ~/.claude/skills/ for personal use, or into a project's .claude/skills/ folder. In the Claude apps, you can instead upload the ZIP under Settings → Capabilities → Skills.
Does the Product Launch Deck skill require anything else?
The listing says it requires nothing beyond the agent itself. It runs no scripts and uses no network access.
Is the Product Launch Deck skill free?
The skill is published under the Apache-2.0 licence, as stated in its listing. The source does not mention pricing, so check the licence text for terms.
Can I use this skill for a formal corporate or financial presentation?
It is not recommended. The style is bold and promotional, so formal corporate, legal or financial decks that need a conservative look are a poor fit.
Will the output open in PowerPoint or Google Slides?
The output is HTML slides, not native slide files. If your content must appear exactly as-is in PowerPoint or Google Slides, use another method.
What should I do if the agent does not use the skill?
Make sure the skill folder containing SKILL.md is in ~/.claude/skills/ or the project's .claude/skills/, or that the ZIP was uploaded in Settings → Capabilities → Skills. Then ask for a launch or keynote-style deck explicitly and name the skill.
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Our verdict
Use this skill if you need a polished, bold launch deck quickly and your audience expects a promotional style. Pick something else if you need a conservative corporate or financial deck, or native PowerPoint or Google Slides files.
Download the skill