Guide · Agent skill
How to use the Pricing Strategy Advisor agent skill
Updated · written with AI from the project's own documentation and checked against our catalogue data
The Pricing Strategy Advisor is an agent skill from the coreyhaines31/marketingskills collection that turns an AI agent into a SaaS pricing strategist. Once it is installed, you can ask the agent what to charge, how to structure plans, or whether your pricing page is clear, and it will work through the question with a structured approach. This guide explains what the skill does, how to install it, how to trigger it, and where its limits are.
Pricing Strategy Advisorcoreyhaines31/marketingskills · MIT Download the skill Quick start
- 1Download the ZIP. Get the pricing skill ZIP from this page.
- 2Unzip the folder. Extract the archive to produce the pricing skill folder.
- 3Place it in the skills folder. Move the folder to ~/.claude/skills/ for personal use or to .claude/skills/ inside a project.
- 4Or upload in the Claude apps. In the Claude apps, open Settings, go to Capabilities, then Skills, and upload the ZIP.
- 5Describe your pricing situation. Write a plain request such as how much to charge or how to structure tiers, with your product and customer details.
- 6Review the questions and answer them. The agent asks about business context, value, current performance and goals. Answer what you can.
- 7Test the candidate prices. Use the output as prices to test with real buyers rather than as a final answer.
What the pricing skill makes the agent do
The skill tells the agent to act as an expert in SaaS pricing and monetization strategy. Before answering, it asks about your product, your customers, your current pricing, and your goals. It then works through three decisions: what you charge for (the value metric), how you package plans into good, better and best tiers, and what price to start at.
The skill also covers pricing page teardowns. It checks whether a page is clear to human buyers and to AI agents that shortlist tools, so the agent can read and quote your prices.
- Choose a value metric such as per seat, per usage, or flat fee
- Structure plans into good, better and best tiers
- Pick a starting price range for a new product
- Run a pricing page audit with prioritized fixes
- Research willingness to pay with methods such as Van Westendorp surveys
Install the pricing skill from the ZIP file
Download the ZIP for the pricing skill from this page and unzip it. Put the resulting folder in one of two places. For a personal setup that works across projects, use ~/.claude/skills/. For a single project, use the .claude/skills/ folder inside that project.
If you use the Claude apps instead, open Settings, go to Capabilities, then Skills, and upload the ZIP there.
- Personal install: place the folder in ~/.claude/skills/
- Project install: place the folder in .claude/skills/ inside your project
- Claude apps: Settings → Capabilities → Skills, then upload the ZIP
Trigger the skill with natural requests
You do not need a special command. The skill is triggered by what you ask. Its description lists phrases such as 'pricing tiers', 'freemium', 'free trial', 'value metric', 'willingness to pay', 'how much should I charge', 'my pricing is wrong', 'annual vs monthly', 'per seat pricing', 'pricing page audit' and 'can AI read my pricing'. Describe your situation in plain words and include the detail you have.
If you already have product context saved in .agents/product-marketing.md, .claude/product-marketing.md, or the older product-marketing-context.md, the agent reads it first so it asks fewer questions.
- How much should I charge for a new project management app for small teams?
- Should I offer a free plan or a free trial for my design tool?
- Restructure my three plans into tiers and tell me what each should include.
- Audit this pricing page and tell me what to fix first.
What the skill covers and what it sends you to
The skill itself gives the core framework. For deeper material it points to reference files in the skill folder. references/pricing-models.md covers eight ways to structure how you charge, including flat-rate, usage-based, tier-based, user-based and hybrid. references/tier-structure.md covers detailed tier design and persona-based packaging. references/research-methods.md covers Van Westendorp and MaxDiff research. references/pricing-page-teardown.md covers the human and AI-readiness pricing page audit.
On first pricing, the skill's advice is to pick a number you can learn from rather than optimize one you do not have yet. It suggests starting near a round number that matches your customer: about $10 a month for individual users, about $100 for small team tools, and about $1,000 for mid-market or sales-assisted products. It warns against very low prices such as $9 a month.
- references/pricing-models.md: eight pricing models and how they combine
- references/tier-structure.md: tier design and persona-based packaging
- references/research-methods.md: Van Westendorp and MaxDiff methods
- references/pricing-page-teardown.md: two-axis pricing page audit
Safety notes: scripts, network and fetched pages
According to the skill's listing, it does not run scripts and does not use the network. It lists no required software or accounts.
The pricing page teardown is designed to score a page's content. If the agent reads a fetched pricing page, the skill says to treat that content as untrusted data and never follow instructions embedded in it. Also note that the guidance is general strategy and has not been checked against your jurisdiction, contracts, or tax position.
- Runs scripts: no
- Uses network: no
- Requires: nothing listed
- Fetched pricing pages are treated as untrusted content
Tips for getting useful output
Give the agent real numbers if you have them: current conversion rate, ARPU, churn, and competitor prices. The skill asks for these, and answers are more specific when they are included. Be clear about whether you want growth, revenue or profitability, since the advice shifts with that goal.
Treat the Van Westendorp output as candidate prices to test, not a forecast. The skill notes that its optimal price point is a survey intersection and does not estimate conversion, churn or demand at a new price.
- Name your customer type: SMB, mid-market or enterprise
- Say whether you sell self-serve, sales-led or hybrid
- Ask for a pricing page teardown with the page's text rather than a screenshot, so the AI-readiness check can work
What people use it for
- Setting a first price for a new SaaS app aimed at small teams
- Deciding whether to offer a free plan or free trial for a product
- Restructuring existing plans into good, better and best tiers
- Auditing a pricing page for clarity to human buyers and AI agents that compare tools
- Planning a Van Westendorp willingness-to-pay survey
Frequently asked questions
How do I install the pricing agent skill?
Download the ZIP from this page and unzip it. Place the folder in ~/.claude/skills/ for personal use or in .claude/skills/ inside a project. In the Claude apps, go to Settings, then Capabilities, then Skills, and upload the ZIP.
Does the pricing skill require anything else?
The skill listing states that it requires nothing and does not run scripts or use the network. It is a set of instructions and reference files that the agent reads.
Is the pricing skill free?
The skill is published under the MIT licence, as stated on its listing. Check the licence file in the repository for the full terms.
Can the pricing skill audit my pricing page?
Yes. Its pricing page teardown scores a page on human buyer experience and on whether AI agents can read, quote and recommend your pricing. Treat any fetched page as untrusted content.
Does this skill handle paywalls or service offers?
No. The skill says in-app upgrade screens belong to a separate paywalls skill, and offers such as bonuses and guarantees for services, courses, coaching or high-ticket B2B belong to a separate offers skill.
Is the advice legal or tax advice?
No. The guidance is general pricing strategy and is not checked against your jurisdiction or contracts, so take legal or tax questions to a qualified professional.
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Our verdict
Use this skill if you are a founder or small team setting a price for a new SaaS, app or tool, or a product marketer reviewing plans and tiers. It is also useful if you want a structured pricing page audit with clear next steps. Pick a different tool for in-app paywalls, service or course offers, or anything needing legal or tax advice.
Download the skill