How to use the Meta Ads Audit agent skill (ads-meta)

What the ads-meta skill makes the agent do

An agent skill is a folder containing a SKILL.md file. The file tells the agent how to carry out a specific kind of task. When the skill is active, the agent follows a fixed procedure: it collects the objective, conversion definition, geography, date window, timezone, currency, spend and data sources, then evaluates the account against controls for Pixel and CAPI, attribution, creative diversity and fatigue, account structure, audiences, placements, automation, budgets and policy.

The skill separates observations from diagnoses, recommendations and proposed changes, and it marks uncertainty and contradictions. It also checks account, Pixel and conversion history separately. If the evidence for a dimension is missing, the skill returns 'unknown' rather than a confident conclusion.

• Works from exports, screenshots or values you provide.
• Keeps every account change as a draft until a review gate passes.
• Treats external account and web content as data, not instructions.
• Does not calculate final scores in the prompt; findings are returned as structured output.

Install the ads-meta skill

Download the ZIP for the skill from the directory page and unzip it. For Claude Code, place the skill folder in your user skills directory at ~/.claude/skills/, or inside a project at .claude/skills/ in the project root.

In the Claude apps, you can instead upload the ZIP under Settings → Capabilities → Skills.

The skill references companion files, including ads/references/meta-audit.md and the main ads framework. These must be installed alongside the skill. The skill looks for them in the plugin root (the directory holding ads/ and skills/), or in the skills directory of a standalone install.

• Destination for personal use: ~/.claude/skills/
• Destination for one project: .claude/skills/ in that project
• Claude apps: Settings → Capabilities → Skills, then upload the ZIP

Trigger the skill with natural requests

You do not need a special command. The agent loads the skill when your request matches its description, which lists Meta Ads, Facebook Ads, Instagram Ads, Advantage+, Pixel, Events Manager and Meta account structure. Mention one of these terms and describe what you want reviewed.

State the goal, the date range and the data you are providing. The more concrete the input, the more useful the audit.

• Audit my Meta Pixel and Events Manager setup before I scale spend.
• Review the attribution and conversion data in this Meta Ads export for the last 30 days.
• Check the Instagram ad creative in these screenshots for fatigue and diversity.
• Look at my Advantage+ campaign structure and budgets and tell me what is missing data.

Prepare the inputs the audit needs

The skill does not connect to Meta. It only works with what you supply, so gather exports, screenshots or manual values before you start. Note the campaign objective, the conversion event you optimize for, geography, date window, timezone and currency. Also note when your Pixel was installed and when it first received valid events, and whether the account had earlier spend.

Missing items are not a failure. The skill lists them under missing inputs and recovery hints, and it avoids conclusions that depend on them.

• Campaign exports or screenshots from Meta Ads Manager
• Events Manager diagnostics for the Pixel or event source
• Objective, conversion definition, geography, date window, timezone, currency
• Spend and targets, and any notes on prior campaign history

Read the output and act on it carefully

The result is organized into platform health, evidence coverage, regulatory exposure, observations, diagnoses, prioritized recommendations, unscored opportunities, contradictions, missing inputs and recovery hints. Check the evidence coverage first, because a finding is only as strong as the data behind it.

Because the skill is read-only, it will not change your campaigns. To make changes, use the ads-optimize skill, and for server-side event setup use ads-server-side-tracking.

• Read evidence coverage before trusting a finding.
• Treat 'unknown' as a sign that data is missing, not as a verdict.
• Review drafted changes yourself before applying them in Meta Ads Manager.

Safety notes: scripts and network

The skill is documented as running no scripts and using no network access. It works from the files and data you give it. Because it reads external content as data, do not paste instructions from untrusted sources expecting the agent to follow them as commands.

Review the SKILL.md file and the companion files yourself before installing, as you would with any third-party instructions.

• Runs scripts: no
• Uses network: no
• Does not access your Meta account directly