Guide · Agent skill
How to use the Marketing Loops agent skill
Updated · written with AI from the project's own documentation and checked against our catalogue data
The marketing-loops skill is a set of instructions that teaches an AI agent to design and run repeatable marketing routines on a schedule, such as a weekly SEO opportunity scan or an ad-fatigue check, instead of one-off tasks. It is written for marketers who keep forgetting recurring reviews and for developers who want scheduled agent workflows for marketing data. After this guide you will know what the skill does, how to install it, how to ask for a loop in plain language, and what safety limits to check before a loop acts.
Marketing Loopscoreyhaines31/marketingskills · MIT Download the skill Quick start
- 1Download and unzip. Download the skill ZIP from this page and unzip it to get the marketing-loops folder.
- 2Place the skill folder. Copy the folder into ~/.claude/skills/ for personal use or into .claude/skills/ in a project. In the Claude apps, upload it under Settings → Capabilities → Skills instead.
- 3Describe the recurring job. Ask the agent in plain words for a loop, for example a weekly ads check or a daily SEO agent.
- 4Review the loop design. Check the trigger, cadence, self-check, state handling, human checkpoints and stop condition the agent proposes.
- 5Connect your marketing tools. Give the loop access to the analytics, ads or SEO data it targets, since the skill does not specify accounts or keys.
- 6Schedule and monitor. Schedule the loop with the native options in Claude Code, cron, or a manual cadence, then review its output and disable it if nobody uses it.
What the marketing-loops skill makes the agent do
A marketing loop is a repeatable workflow an AI agent runs on a cadence, such as weekly, daily or when a trigger fires. Each loop has a defined trigger, a bounded set of steps, a self-check before acting, and an explicit stopping condition. The skill helps the agent pick, adapt and schedule these loops, and it wires together other marketing skills to do the work.
The skill also covers the parts that make loops safe to run unattended: state so the loop does not repeat itself, and a two-tier model that lets the agent draft and stage work freely while gating actions that publish, send, spend or shift budget behind human approval.
- Weekly SEO opportunity scan, ranking watch or ranking drop alert
- Ad-fatigue or weekly ads check
- Churn-signal watch
- Reply triage and outbound routines
- Content refresh loop
Install the marketing-loops skill
Download the ZIP for the skill from the page you are reading, then unzip it. For a personal setup, place the unzipped skill folder in ~/.claude/skills/. For a single project, place it in the project's .claude/skills/ folder.
If you use the Claude apps instead, open Settings, go to Capabilities, and upload the skill under Skills.
- Personal install: ~/.claude/skills/
- Project install: .claude/skills/ inside your project
- Claude apps: Settings → Capabilities → Skills, then upload
Trigger the skill with natural requests
You do not need a special command. Describe the recurring job in plain words and the agent should load the skill when your request matches its description. The skill lists trigger phrases such as 'marketing loop', 'weekly marketing review', 'ad fatigue check', 'ranking drop alert', 'run my SEO', 'reply triage' and 'run this every week'.
Give the agent the outcome you want protected or grown, and say how often it should look. The agent will then pick or adapt a loop and suggest a schedule.
- "Set up a weekly ads check that flags creatives showing fatigue."
- "Run my SEO every day and alert me on ranking drops."
- "I want a churn watch that flags accounts at risk."
- "Automate my marketing reviews so they run every Monday."
Example: designing a weekly SEO opportunity scan
Suppose you want to catch pages that are close to ranking higher. Ask the agent for a weekly SEO loop. The skill directs the agent to the SEO operator reference, which bundles SEO loops such as site health, striking-distance push, content decay and keyword gap, and to the loop catalog for a closest match.
The agent should then describe the loop's check cadence, its acts-when condition, its self-check, where its state is kept and its stop condition, so you can review each part before scheduling it.
- Check cadence: weekly, because rankings move slowly and daily checks are noise
- Acts when: a page crosses a threshold you agree on and has not been flagged inside its cooldown window
- Output: a report or staged draft for you to review
Schedule a loop
How you schedule a loop depends on your environment. In Claude Code the skill mentions native options: /loop for self-paced runs until a condition is met, ScheduleWakeup for dynamic pacing, and CronCreate for a fixed cron schedule. Any agent can use cron, where a schedule such as 0 9 * * 1 means Mondays at 9am.
For high-judgement loops, running the skill manually every Monday is a valid loop. The value is the repeatable body of the routine, not the automation. The skill suggests time-of-day cron for review-style loops and dynamic pacing for monitor-until-threshold loops.
- Claude Code: /loop, ScheduleWakeup or CronCreate
- Any agent with cron: wrap the loop body as a scheduled prompt or script
- Manual: run the skill on a fixed day each week
0 9 * * 1Safety notes: scripts, network and approvals
The skill itself does not run scripts and does not use the network. Loops still need connections to the marketing tools they target, such as analytics, ads or SEO data, but the skill does not name specific accounts or API keys, so you supply those yourself. Check what each loop can reach before you schedule it.
Loops should not publish, spend or delete without a human checkpoint unless you have explicitly authorized autonomous action and set caps and an allowlist. The skill also expects a kill switch. Keep state files so loops do not double-act, and disable a loop if its output nobody reads.
- Autonomous-safe: read, analyze, diff, score, draft and stage
- Gated: spend, shift budget, send, publish, delete or change live settings
- Loops use state in .agents/loops/ so they do not repeat actions
- Loops are not for strategy, positioning or brand decisions
Tips for getting useful loops
Start small. The orchestration reference suggests beginning with tracking and a weekly review rather than building many loops at once. Match cadence to how fast the signal changes, since over-frequent loops create busywork and train you to ignore output.
Confirm your data is trustworthy first. Loops on very low-volume sites tend to produce noise rather than insight.
- Begin with one loop and a weekly review
- Use a cadence that matches the signal
- Delete any loop that nobody acts on
- Check the output for seasonality or tracking bugs before acting
What people use it for
- Weekly ads check that flags ad creatives showing fatigue or CPA drift
- Weekly SEO opportunity scan for pages close to ranking higher
- Daily churn-signal watch that alerts when an account crosses a risk threshold
- Ranking drop alert that checks rankings on a weekly cadence
- Reply triage routine that sorts inbound replies for a human to answer
Frequently asked questions
How do I install the marketing-loops skill?
Download the ZIP from the page, unzip it, and place the folder in ~/.claude/skills/ for personal use or in .claude/skills/ inside a project. In the Claude apps, go to Settings → Capabilities → Skills and upload it there.
Does the marketing-loops skill need any special requirements?
It needs an AI agent environment such as Claude Code or any agent that reads SKILL.md files. Cron or a scheduler is optional for fixed cadences, and loopify is an optional skill for choosing scheduling options. You also need connections to the marketing tools a loop targets.
Is the marketing-loops skill free to use?
The skill is published under the MIT licence. This page does not list prices, so check the source repository for any terms about the wider platform you run it in.
Does marketing-loops run scripts or use the network?
According to the skill's listing, it does not run scripts and does not use the network itself. Any loop you build may still connect to your analytics, ads or SEO tools, so review those connections before scheduling.
What is the difference between marketing-loops and marketing-ideas?
Marketing-loops sets up ongoing, scheduled routines that run on a cadence. The marketing-ideas skill is for one-off marketing ideas to try once. For the experimentation loop specifically, the skill points to ab-testing.
Why is my marketing loop producing noise or nothing useful?
Check whether your signal is too sparse, since the skill notes that very low-volume sites produce noise. Also confirm the cadence matches how fast the signal changes, and that the loop has a self-check for seasonality and tracking bugs.
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Our verdict
Use marketing-loops if you want an agent to run recurring reviews like weekly SEO scans, ad-fatigue checks or churn watches with clear triggers, state and approval gates. Pick something else if you need strategy, positioning or brand direction, or if you want fully unattended publishing or budget changes without human review.
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