How to use the Local SEO Auditor agent skill (seo-local)

What is an agent skill and what does seo-local do?

An agent skill is a folder containing a SKILL.md file. The file gives an AI agent such as Claude Code extra instructions for one kind of task. When the skill is installed, the agent can follow those instructions whenever a request matches the skill's description.

The seo-local skill audits a business website for local SEO. It first works out whether the business has a physical storefront, serves an area, or is a mix of both. It then looks for industry-specific signals and scores Google Business Profile integration, reviews, local on-page SEO, NAP consistency and citations, and related factors.

The skill returns findings and recommendations. It does not change the site.

• Business type detection: brick-and-mortar, service area business, or hybrid
• Industry vertical detection for restaurant, healthcare, legal, home services, real estate and automotive, with a generic LocalBusiness path otherwise
• Scoring across dimensions such as GBP signals (25%), reviews (20%), local on-page SEO (20%) and NAP consistency and citations (15%)
• Checks for multi-location structure, such as location page uniqueness and subdirectory URLs

What you need before you install

The skill needs Claude Code or another compatible SKILL.md agent. It also references the seo skill's reference files, for example ../seo/references/local-schema-types.md. The files in this download do not include those references, so you need to obtain them from the same repository for industry-specific checks to work.

The skill is licensed under MIT. The licence file in the download is LICENSE.txt, which points to the repository root LICENSE for full terms.

• Claude Code or a compatible SKILL.md agent
• The seo skill's reference files (for example local-schema-types.md) from the source repository
• The seo-local folder with SKILL.md and LICENSE.txt

How to install the seo-local skill

Download the ZIP for seo-local from this page and unzip it. You will get a folder containing SKILL.md and LICENSE.txt.

For a personal install, place the folder in ~/.claude/skills/. For a single project, place it in that project's .claude/skills/ folder. Start a new agent session afterwards so the skill is loaded.

If you use the Claude apps instead, open Settings, go to Capabilities, then Skills, and upload the skill there.

• Personal install: ~/.claude/skills/seo-local/
• Project install: .claude/skills/seo-local/ inside your project
• Claude apps: Settings → Capabilities → Skills, then upload

How to trigger the skill with a natural request

You do not need a special command. The skill's description tells the agent to use it when you ask about local SEO, a local business, the map pack or a GBP profile. Write the request as you would ask a colleague, and include the website address if you have one, since the skill's argument hint is a URL.

If you want rankings tracked over a geographic grid, ask for that separately. The skill description points to a different skill, seo-maps, for geo-grid rank tracking.

• "Audit the local SEO of https://example-plumber.com"
• "Why am I not showing in the map pack for my city? Here is my site: https://example.com"
• "Check the Google Business Profile signals on this homepage and tell me what to fix"
• "Review the location pages on this multi-location site for doorway page risk"
• "Check NAP consistency between the footer, the schema and my GBP listing"

What to expect from the audit output

The agent reports findings for each dimension, usually with a scoring guide label of Full, Partial or Low. It also lists recommendations. Because the skill does not change the website, you make any edits yourself or ask the agent to draft them separately.

Treat the statistics in the skill as cited figures from third-party studies. The skill does not verify them live, so it cannot guarantee any ranking outcome.

• Business type and vertical detected from the page
• Scores and findings per dimension
• Recommendations for GBP, reviews, on-page signals and citations
• No automatic edits to your site

Safety notes: scripts and network access

According to the skill's listing, seo-local does not run scripts and does not use the network. It works from the page content and the instructions in SKILL.md. Because it relies on reference files from the seo skill, check that those files come from the same repository you trust before adding them.

Review SKILL.md yourself before installing any skill, as with any instructions an agent will follow.

• Runs scripts: no
• Uses network: no
• Review the SKILL.md and reference files before use

Tips for getting useful results

Give the agent a page it can read. The skill evaluates signals on the website, so a homepage or location page URL gives it more to work with than a bare domain name.

Use the output as a checklist, not a promise. Review scores are sensitive to recency, so an audit can be outdated quickly if reviews slow down.

• Audit a specific location page for multi-location sites rather than only the homepage
• Compare the NAP details on the page with your Google Business Profile yourself
• Rerun the audit after you make changes so you can compare results