How to use the Landing Page Designer agent skill

What an agent skill is and what this one makes the agent do

An agent skill is a folder containing a SKILL.md file. The file gives an AI agent a playbook for one kind of task, and the agent loads it when your request matches the skill's description. This skill covers designing or rewriting a high-converting landing page: a page built around one offer, one audience and one primary action.

Once installed, the agent first asks for missing information: the single primary action (trial, demo, buy, waitlist or download), the exact offer, the ideal customer and their problem, the top objections, the traffic source, available proof, and constraints such as brand voice, design direction and mobile priority. It then outlines the page section by section, drafts the headline, subheadline, CTAs, benefits, how-it-works steps and FAQs, recommends a layout type, and advises whether the page should be indexed by search engines.

Install the landing-page skill

Download the ZIP for the skill from the MengTo/Skills page on this directory. The skill lives at agent-skills/web-design/landing-page, and its licence is MIT. Unzip it so that the landing-page folder, containing SKILL.md, sits in one of the locations below.

For a personal install across projects, place the folder in ~/.claude/skills/. For a single project, place it in that project's .claude/skills/ folder.

In the Claude apps you can instead upload the skill under Settings → Capabilities → Skills.

• Personal: ~/.claude/skills/landing-page/
• Project only: .claude/skills/landing-page/ inside your project
• Claude apps: Settings → Capabilities → Skills, then upload

Trigger the skill with a natural request

You do not need a special command. The skill is meant to be picked up when you ask for a landing page, or ask to rewrite one. Name the page's single goal and give whatever context you have; the agent will ask about anything missing.

The skill itself suggests five quick questions when someone only says 'make a landing page': the ONE primary CTA, the ideal customer and main pain, any proof such as numbers, testimonials or logos, the offer and risk reversal, and where traffic comes from.

• Make a landing page for my scheduling app. The only goal is free trial signups from Google Ads.
• Rewrite the hero section of my landing page for a bookkeeping service. Visitors come from email.
• Plan a waitlist-only landing page for a new mobile app and tell me whether it should be indexed.

What you get back from the agent

The skill's output format asks the agent to return seven parts. Use them as a checklist when you review the result.

Each part is a planning or copywriting artifact. Treat the headline, guarantees and claims as drafts you must check against your real product.

• Page outline: sections and their order
• Hero copy: headline, subheadline, CTA and proof line
• Benefits section: 3 to 5 bullets in the form Benefit — proof/detail
• How it works: 3 steps
• FAQ: 6 to 12 questions and answers
• SEO/AEO: indexing recommendation, plus title and meta if indexed
• Layout recommendation: type A, B, C or D, with reasons

Work section by section and check the claims

The skill recommends iterating one section at a time rather than rebuilding the whole page each time. A practical order is hero, benefits, how it works, proof, FAQ, then final CTA. Ask for changes to one section, and keep what already works.

The skill is built to write persuasive copy. Before publishing, confirm that every number, testimonial, logo and guarantee is real, and that the page meets any legal or compliance rules you operate under. The skill's own guidance says risk-reversal promises such as guarantees must be confirmed by you.

• Replace any example numbers with your own verified data
• Check that a promised refund or cancellation term matches your actual policy
• Use the noindex approach for ad-only or time-bound pages, as the skill advises

Safety notes: scripts and network access

According to the skill's listing, it runs no scripts and uses no network access, and it lists no required tools or packages. It is a set of written instructions the agent follows. It does not publish anything by itself; you copy the output into your own site or builder.

The package also includes a demo folder with index.html and PROMPT.md, plus a REFERENCES.md file with optional reading links. Review these files as you would any downloaded content before using them.