Guide · Agent skill
How to use the Internal Narrative Builder agent skill
Updated · written with AI from the project's own documentation and checked against our catalogue data
The Internal Narrative Builder is an agent skill for Claude that helps a company write one core story and then adapt the same underlying facts for employees, investors, customers, candidates and partners. It is aimed at founders, executives, leadership teams and communications staff. After reading this guide you will know what the skill does, how to install it, how to trigger it with everyday requests and where its limits are.
Quick start
- 1Download the ZIP. Get the internal-narrative ZIP from this skill's page on the directory.
- 2Unzip it into the right folder. Use ~/.claude/skills/ for all projects, or a project's .claude/skills/ folder for one project.
- 3Or upload it in the Claude apps. Go to Settings → Capabilities → Skills and upload the ZIP.
- 4Describe your task in plain language. Name the communication type, such as an investor update or all-hands, and include the key facts.
- 5Give the audience and the facts. State who the message is for and what happened, so the skill can frame the same facts for each group.
- 6Run the contradiction check. Compare what each audience was told on the topic and decide which version is accurate.
- 7Review before sending. Check the output for accuracy and disclosure, and get legal or financial review where needed.
What is an agent skill and what does this one do?
An agent skill is a folder of instructions that an AI agent loads when a task matches the skill's description. The internal-narrative skill covers company communication. It builds and maintains one coherent company story and checks whether the same topic has been framed in contradictory ways for different groups.
The skill works in six steps: it builds a core narrative paragraph, translates the same facts into a matrix of audience-specific framings, runs a contradiction check, sets a communication cadence by audience, gives an all-hands structure, and provides a crisis communication sequence. A supporting reference file covers business storytelling structures such as Situation, Complication, Resolution, and a template file covers all-hands slides.
- Core narrative: one paragraph that every other message derives from
- Audience translation: the same fact framed for employees, investors, customers and candidates
- Contradiction detection: asks what each audience was told about a topic and which version is true
- All-hands and crisis structures with a suggested internal-first timing
Install the internal-narrative skill
There are two ways to install it. For Claude Code, download the ZIP from the skill's page on this directory and unzip it into ~/.claude/skills/ to make it available across your projects, or into a project's .claude/skills/ folder to limit it to that project.
If you use the Claude apps, you can instead upload the ZIP under Settings → Capabilities → Skills.
- Claude Code, all projects: unzip into ~/.claude/skills/
- Claude Code, one project: unzip into the project's .claude/skills/ folder
- Claude apps: upload the ZIP under Settings → Capabilities → Skills
How do you trigger the skill with a natural request?
You do not need a special command. The skill's description lists the situations it is meant for, so describing your task in plain language is usually enough. The description names investor updates, all-hands presentations, board communications, recruiting narratives and crisis communications, and it also responds to phrases such as company narrative, messaging consistency, storytelling, all-hands, investor update and crisis communication.
Be specific about the audience and the fact. The skill is built around the idea that the same fact lands differently depending on who hears it, so including both helps it produce useful output.
- "Help me draft this quarter's investor update. Revenue was 8% below target because two deals slipped."
- "Check whether what we told investors about hiring matches what candidates see on our careers page."
- "Plan a 40-minute all-hands for next month using the state of the company format."
- "We're announcing a layoff next week. Draft the internal message for the first four hours."
What does a good core narrative look like?
The skill starts from a core narrative. The template it uses has five parts: what the company exists to do, what it is building and why, its unique approach, its honest current state, and where it is heading in concrete terms. The skill's guidance is that a usable narrative is specific and a vague one says nothing.
Write your own facts into the template rather than accepting generic wording. Every later message should be derivable from this paragraph, so keep it short enough to check against.
[Company name] exists to [mission — present tense, specific]. We're building [what you're building] because [the problem you're solving]. Our approach is [your unique way of doing this]. We're at [honest description of current state] and heading toward [where you're going in concrete terms].How do you check for contradictions and run an all-hands or crisis message?
Before a major communication, ask what you told investors last month about the topic, what you told employees, and whether the two are consistent. If they are not, decide which version is true, fix the less accurate one and state the correction openly. The skill frames this as more trustworthy than being caught by someone else.
For all-hands meetings, the skill advises leading with an honest state of the company, connecting results to individual work, and leaving real time for unscripted Q&A. For crises, it sets an internal-first sequence: inform employees within 4 hours if something is public or about to be, then align any external statement with the internal message.
- Do not tell investors growth while telling employees efficiency
- Avoid all good news and metrics without context
- Do not let rumours fill silence, spin facts or blame others
- Legal review is recommended if claims or liability are involved
What does the skill need, and what about scripts and network use?
The skill lists no requirements. It does not run scripts and does not use the network. It produces text and planning guidance only; it does not publish, send or schedule messages on your behalf, so you copy approved text into your own tools.
The skill is not a substitute for legal, financial or regulatory review. Its guidance may suggest framing that needs checking for accuracy and disclosure obligations before anything is sent.
- Requirements: none listed
- Runs scripts: no
- Uses network: no
- Licence: MIT
What people use it for
- Drafting a monthly investor update that states results against target with context
- Structuring a monthly all-hands with a state-of-the-company slide and a progress-on-priorities slide
- Checking whether candidate-facing messaging matches what investors and employees hear
- Preparing an internal first message during a security incident or public press article
- Writing a layoff-style announcement that is consistent with what the company has already said
Frequently asked questions
How do I install the internal-narrative skill?
Download the ZIP from this skill's page and unzip it into ~/.claude/skills/ for all projects or into a project's .claude/skills/ folder for one project. In the Claude apps, upload the ZIP under Settings → Capabilities → Skills.
Does the internal-narrative skill need anything else installed?
The skill lists no requirements. It does not run scripts and does not use the network, so no extra tools are needed for it to load.
Is the internal-narrative skill free?
The skill is published under the MIT licence, as stated on its page. Check the licence text in the download for the full terms.
Will the skill send or publish my company messages automatically?
No. The skill only produces text and guidance. You review the output and send it through your own channels.
Why isn't the skill triggering when I ask for help?
Describe the task using the kinds of situations in the skill's description, such as investor update, all-hands, board communication, recruiting narrative or crisis communication. Mentioning messaging consistency or storytelling also helps.
How is this different from general writing help?
The skill applies a fixed structure: one core narrative, an audience translation matrix, a contradiction check, a communication cadence and crisis sequences. It is designed to keep one set of facts consistent across groups rather than to polish a single message.
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Our verdict
This skill suits founders and executives preparing investor updates or all-hands talks, leadership teams who want consistent messaging, and communications staff drafting crisis or layoff-style announcements. Choose something else if you need a tool that automatically sends or publishes communications, or if the message needs legal, financial or regulatory review, which the guidance does not replace.
Download the skill