How to use the GTM Strategy Planner agent skill

What the gtm-strategy skill makes the agent do

An agent skill is a set of instructions (here, a SKILL.md file) that an AI agent loads when your request matches the skill's description. This one covers marketing channels, messaging, success metrics and launch timeline.

The agent works through five steps: gather research data you provide, evaluate marketing channels, develop audience-specific messaging, define success metrics, and create a phased launch plan. The result is a structured GTM strategy document.

• Recommended marketing channels with justification
• Channel-specific messaging and positioning
• Launch timeline with key milestones
• KPI targets and measurement framework
• Risk mitigation strategies
• A 90-day execution roadmap

Install the skill from the ZIP or the Claude apps

Download the ZIP from the item page and unzip it. For a personal install, place the gtm-strategy folder in ~/.claude/skills/. For a single project, place it in that project's .claude/skills/ folder.

If you use the Claude apps instead, upload the ZIP under Settings → Capabilities → Skills.

• Personal: ~/.claude/skills/gtm-strategy/
• Project: .claude/skills/gtm-strategy/ inside your project
• Claude apps: Settings → Capabilities → Skills, then upload the ZIP

Trigger the skill with a natural request

You do not need a special command. The skill is meant to load when you ask for a launch or go-to-market plan, because its description covers planning a product launch, creating a GTM plan from scratch, and defining a launch strategy for a new market.

The skill's input notes say you can pass the product name and description, target market segment, research data or a file path, launch timeline and constraints, and budget or resource limits. Include as much of this as you have in your request.

• Plan a go-to-market strategy for a B2B invoicing tool aimed at freelance designers. Here is my product summary and two customer interview notes.
• Create a GTM plan from scratch for our new scheduling app. Launch is in 90 days and our budget is small.
• Define a launch strategy for entering the German market with our existing analytics product.

What to provide for a better plan

The agent builds the plan from your inputs. The skill does not research competitors or markets itself, so a plan based on a vague description will be generic. Early research such as customer interviews, surveys or a competitor list gives the channel and messaging recommendations something concrete to work from.

• Product description and key features
• Target market segment details
• Market research, validation data or customer interviews
• Competitive landscape information you already have
• Launch timeline, constraints and budget

Safety notes: scripts and network access

According to the item listing, this skill runs no scripts and makes no network calls, and it requires nothing extra to be listed. The only file is SKILL.md. Because it works only from what you supply, it cannot check current competitor pricing or market size. Verify any figure in the output yourself.

• Runs scripts: no
• Uses network: no
• Files: SKILL.md only
• Output is a general template-style draft and should be reviewed by an expert for regulated or high-stakes launches

Tips for getting a useful plan

Give the agent your most confident customer segment first, then test the others. Validate assumptions with customer interviews before a full launch, and record baseline metrics before launch so you can measure impact. The skill's own guidance is to focus on a few channels done well rather than many done poorly, and to plan feedback loops for optimisation.

• Start with your most confident customer segment
• Validate assumptions through customer interviews before full launch
• Focus on a few channels excellently rather than many channels poorly
• Establish baseline metrics before launch
• Plan for feedback loops and optimization