Guide · Agent skill
How to use the gtm-motions agent skill: compare 7 go-to-market channels
Updated · written with AI from the project's own documentation and checked against our catalogue data
The gtm-motions skill is a planning framework for an AI agent. It helps you compare seven ways of finding customers: Inbound, Outbound, Paid Digital, Community, Partners, Account-Based Marketing (ABM) and Product-Led Growth (PLG). This guide is for founders, small teams and product managers who have never used an agent skill before. By the end you will know what the skill does, how to install it, how to ask for it in plain language, and what its limits are.
Go-to-Market Motion Plannerphuryn/pm-skills · MIT Download the skill Quick start
- 1Download the ZIP. Get the gtm-motions ZIP from the skill's page in this directory.
- 2Unzip into a skills folder. Unzip into ~/.claude/skills/ for personal use, or into a project's .claude/skills/ folder.
- 3Or upload in the Claude apps. In the Claude apps, go to Settings → Capabilities → Skills and upload the ZIP.
- 4Describe your product. Give price, sales cycle, buyer type, team size, budget and timeline in your request.
- 5Ask for a motion comparison. Use a natural request such as choosing between inbound and outbound or planning cross-channel campaigns.
- 6Review scores and stack. Check the scores of all seven motions and the recommended two-to-four motion stack.
- 7Verify tools and metrics. Confirm tool names, pricing and features yourself, then adapt the 90-day plan.
What the gtm-motions skill makes the agent do
An agent skill is a folder of instructions that an AI agent loads when a request matches the skill's description. The gtm-motions skill is a single file, SKILL.md, that teaches the agent how to evaluate go-to-market motions for your product.
Given details about your product, the agent scores each of the seven motions for fit on a 1-10 scale, recommends two to four motions to combine, suggests tools for each, and outlines a 90-day execution plan with success metrics. The skill is static guidance: it does not look up live market data, current pricing or tool features.
- Inputs to provide: product description and positioning, target customer, price point and sales cycle, team size, budget and timeline, and existing channels or data.
- Outputs: scores for all seven motions, a primary and secondary motion stack, tool suggestions, a 90-day plan with milestones, resource and budget requirements, and success metrics.
Install the gtm-motions skill
The skill is distributed as a ZIP file from the skill's page in this directory. Download the ZIP, then choose one of the two install routes below.
For Claude Code, unzip the file into your personal skills folder ~/.claude/skills/, or into a project's .claude/skills/ folder if you want the skill only for that project. For the Claude apps, open Settings, go to Capabilities, and upload the ZIP under Skills.
- Personal install: unzip into ~/.claude/skills/ so every project can use it.
- Project install: unzip into the .claude/skills/ folder inside one project.
- Claude apps: Settings → Capabilities → Skills, then upload the ZIP.
Trigger the skill with a natural request
You do not need a special command. The skill's description says it applies when you are selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns. Describe your situation in ordinary sentences that mention one of those tasks.
The skill's source also accepts arguments through $ARGUMENTS. The more concrete your details (price, sales cycle, team size, budget), the more specific the scores will be.
- "Which go-to-market motions fit a $49-a-month developer tool with a two-week sales cycle and a two-person team?"
- "Should we go inbound or outbound for enterprise deals with about 40 target accounts?"
- "Plan our cross-channel campaign for launch with a budget of a few thousand dollars a month."
- "Compare PLG and a sales-led approach for our B2B analytics product."
Read the output and decide what to do
Treat the scores as structured guesses. The skill's own framing is that scores are generic and based on what you tell it, so check them against your real customer conversations and budget numbers before committing.
Use the motion list to build a checklist. Each motion lists tools, tactics, a best-fit profile, strengths and challenges, which makes it easy to see trade-offs such as Inbound being slower to show results or Paid being expensive and competitive.
- Confirm the top two or three motions against your own data.
- Check every tool name against the vendor's current site, since the tool lists are not verified or current.
- Use the 90-day plan as a starting draft for your team to edit.
Safety notes: scripts and network access
The skill declares that it requires nothing extra, runs no scripts and uses no network. It contains only SKILL.md with written guidance. It does not browse, fetch prices or send your data anywhere.
Because it cannot check live facts, the agent's answers about tool features, pricing or market statistics come from the skill's static text and the model's general knowledge. Verify those separately.
- Runs scripts: no.
- Uses network: no.
- Requires: nothing listed.
- Licence: MIT.
What people use it for
- A solo founder deciding whether to spend the first months on content or cold outreach.
- A marketing lead building a shortlist of channels and tools to evaluate for the next quarter.
- A product manager weighing a free trial and self-serve onboarding against a sales-led motion.
- A small team planning how paid ads and partner integrations could work together in one launch campaign.
Frequently asked questions
How do I install the gtm-motions skill?
Download the ZIP from the skill's page, then unzip it into ~/.claude/skills/ for personal use or into a project's .claude/skills/ folder. In the Claude apps, you can instead upload the ZIP under Settings → Capabilities → Skills.
Does the gtm-motions skill require anything else to run?
The skill lists no requirements. It runs no scripts and uses no network, and it consists of a single SKILL.md file of guidance.
Is gtm-motions free to use?
The skill is released under the MIT licence, as stated on its page. Check the licence file in the download for the full terms.
Does the skill look up current prices or tool features?
No. It contains only static guidance and does not look anything up, so its tool lists are not verified or current. Confirm pricing and features with each vendor.
What is the difference between inbound and outbound in this skill?
Inbound attracts customers through content and thought leadership, with tactics such as blogs, webinars, SEO and email nurture. Outbound proactively reaches prospects through cold email, LinkedIn outreach, phone prospecting and personalized demos.
Can I use it instead of real customer research?
No. The skill's scores are generic estimates based on the inputs you provide, so they should be checked against real customer conversations and budget data.
New agent skills, repos and AI tools — every week
The best new skills and open-source projects, the fastest-growing repos, and one free prompt. Five minutes to read. Unsubscribe anytime.
Our verdict
Use gtm-motions if you are a founder, small team or product manager who needs a structured checklist for choosing and combining acquisition channels. Skip it if you need current pricing, live tool features or market statistics, or if you want a replacement for customer research and real budget numbers.
Download the skill