How to use the Content Strategy Planner agent skill

What the content-strategy skill makes the agent do

Once installed, the agent acts as a content strategist. Before recommending anything, it first checks for saved product-marketing context at .agents/product-marketing.md, .claude/product-marketing.md, or the legacy product-marketing-context.md filename. It then asks about business goals, customers, resources, and competitors, and only asks for what it does not already know.

The skill sorts every idea by whether it is searchable (it captures existing search demand) or shareable (it creates demand), with searchable content prioritized as the foundation. It applies an information-gain test: before committing to a searchable piece, you should be able to name one thing it adds that the current top results do not. It also suggests formats such as hub-and-spoke pages, template libraries, stat roundups, and case studies.

• Checks for existing product-marketing context before asking questions
• Scores ideas as searchable or shareable
• Tests each planned piece against current top results
• Recommends formats and topic clusters around 3-5 content pillars

Install the content-strategy skill

Download the skill as a ZIP from this page. Then choose one of two locations. For a personal setup available across your projects, unzip it into ~/.claude/skills/. For a single project, unzip it into that project's .claude/skills/ folder. Either way, the folder should contain SKILL.md.

If you use the Claude apps instead, open Settings, go to Capabilities, then Skills, and upload the ZIP there.

• Personal: unzip into ~/.claude/skills/
• Project only: unzip into the project's .claude/skills/ folder
• Claude apps: Settings → Capabilities → Skills, then upload the ZIP

Trigger the skill with natural requests

You do not need a special command. The skill is meant to be picked up when you describe a planning problem. Its description covers phrases such as "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "editorial calendar," "content pillars," and "I don't know what to write."

Describe your business and goal in the same message if you can. The more context you give, the fewer questions the agent needs to ask.

• "I don't know what to write. We sell invoicing software to freelancers."
• "Build an editorial calendar for our blog for the next quarter."
• "What content pillars should a small B2B team own?"
• "Which content formats should we invest in with a team of two writers?"

Examples of what you get back

Because the skill asks for context first, a good session starts with questions about your goals, customers, existing content, and competitors. After you answer, the agent proposes what to publish and why. Each idea should come with a searchable or shareable label and a short reason, so you can see which pieces are meant to capture demand and which are meant to spread.

For link-focused goals, the skill's reference table ranks formats by backlinks relative to their page share. Statistics and data roundups rank highest, followed by glossary pages and interactive tools. Treat these numbers as directional: they come from a single vendor study of B2B SaaS sites, which the skill itself labels that way.

• Ask for a topic list, then ask the agent to mark each topic searchable or shareable
• Ask which formats fit a small team's capacity
• Ask for a prioritized plan based on search demand

What the skill needs and what it does not do

The skill lists no required dependencies. It does not run scripts and does not use the network, according to its listing. It includes reference files on content distribution and on headless CMS selection for deeper questions.

It is about deciding what to write, not writing the pieces. For a finished article or landing page, use a separate copywriting skill. For technical SEO audits, use an seo-audit skill. For social media posts, use a social skill. The skill itself points you to these.

• Requirements: none listed
• Runs scripts: no
• Uses network: no
• Included files: SKILL.md, references/content-distribution.md, references/headless-cms.md, evals/evals.json

Tips for getting a useful plan

Bring real customer language. Support tickets, sales-call objections, and questions customers ask before buying give the agent better topic ideas than generic brainstorming.

Keep the number of pillars small. The skill recommends 3-5 core topics, and each pillar spawns a cluster of related content.

Plan distribution up front. The skill's guidance is to design one flagship piece that can be cut into several shareable pieces, rather than writing a new piece for every platform.

• Give the agent existing content and what has worked
• Name your resources honestly, such as writers, budget, and time
• Review the information-gain sentence for each planned piece before committing