How to use the Brand Mention Scanner agent skill

What the geo-brand-mentions skill makes the agent do

The skill teaches an AI agent to audit how a brand is mentioned across platforms that AI models often draw on for entity recognition and citation decisions, such as YouTube, Reddit, Wikipedia and LinkedIn. Its core claim is that unlinked brand mentions, meaning a brand name without a hyperlink, may matter more than traditional backlinks for whether AI tools recommend a brand.

For each platform, the skill gives the agent a checklist of things to check and a 0-100 scoring table. The agent then produces a Brand Authority Score from 0 to 100 with platform-specific recommendations.

• YouTube: channel activity, third-party video mentions, descriptions, transcripts and search presence
• Reddit: subreddit presence, mention volume, sentiment and recommendation threads
• Wikipedia: article existence and quality, Wikidata entry, founder page and citations
• LinkedIn: company pages and employee thought leadership

Install the skill from the ZIP or the Claude apps

Option 1, manual install: download the ZIP from the skill's page on this directory and unzip it. Place the geo-brand-mentions folder in ~/.claude/skills/ to make it available to you across projects, or in a project's .claude/skills/ folder to limit it to that project. The folder should contain SKILL.md.

Option 2, Claude apps: download the ZIP, then upload it in the Claude apps under Settings → Capabilities → Skills.

Trigger the skill with natural requests

You do not need a special command. Describe the job in plain language and mention brand mentions, brand authority or AI visibility, so the agent recognises the task. The skill's description covers brand mention and authority scanning for AI visibility, so requests close to that wording are the most likely to match.

• Scan brand mentions for [your brand] across YouTube, Reddit and Wikipedia and give me a Brand Authority Score.
• Audit where [your brand] is mentioned on AI-relevant platforms and suggest what to fix first.
• Which platforms should we build community or video presence on to improve AI visibility for [your brand]?
• Give me a checklist for brand authority beyond traditional SEO backlinks for [your brand].

Read the output and act on it

Expect a Brand Authority Score from 0 to 100 plus recommendations for each platform. The scoring tables tie scores to observable criteria, for example a YouTube score of 70-89 is described as an active channel with 1K+ subscribers and brand mentions in 10-19 third-party videos. Use these tables to decide where to focus effort, not as a precise measurement.

Treat the output as a starting plan. Check any figure the agent reports against the platform itself before you rely on it.

• Start with the platform where your current score is lowest relative to your audience.
• Use the criteria column to see exactly what would move a score up one band.
• Confirm subscriber counts, mention counts and Wikipedia status yourself before reporting them.

Safety notes: scripts and network access

According to the skill's listing, it does not run scripts, but it does use the network. Its allowed tools include Bash and WebFetch, so the agent may attempt web lookups for live platform data. Some platforms restrict automated access, so check each platform's terms before asking the agent to fetch from it.

The skill's statistics, such as the Ahrefs correlation figures, are cited from outside sources. The agent cannot confirm them from the skill file, and they may be out of date or inaccurate. The visible file is also truncated before the full Wikipedia section and does not show a complete scanning procedure, so expect the agent to improvise some steps.

• The skill requires an agent that supports SKILL.md skills and web access for live lookups.
• Review what the agent fetches and which tools it uses before accepting results.
• Do not treat the correlation numbers as verified facts.

Tips for getting useful results

Give the agent your brand name exactly as people search for it and name any competitors you want compared. Ask for one platform at a time if the full scan is too broad. Because the skill's tables are heuristics, ask the agent to explain which criteria it could not verify, so you know where to check by hand.

• Name the platforms you care about, such as YouTube and Reddit only.
• Ask for the evidence behind each score, not just the number.
• Save the output and rerun the scan later to track changes over time.