Guide · Agent skill
How to use the Brand-Launch Narrative Deck agent skill
Updated · written with AI from the project's own documentation and checked against our catalogue data
The Brand-Launch Narrative Deck skill (folder name fs-emerald-editorial) tells an AI agent to build a launch-narrative presentation as a single HTML slide deck. It follows a fixed visual template with an emerald background, navy text, cream tiles and Bodoni Moda display type. This guide explains what an agent skill is, how to install this one, how to ask for a deck, and what to check before anything goes to press.
Brand-Launch Narrative Decknexu-io/open-design · Apache-2.0 Download the skill Quick start
- 1Download the ZIP. Get the fs-emerald-editorial skill as a ZIP from the page where you found this guide.
- 2Install the skill. Unzip it into ~/.claude/skills/ for personal use, or into a project's .claude/skills/ folder. Alternatively, upload the ZIP under Settings → Capabilities → Skills in the Claude apps.
- 3Gather your materials. Collect the audience, decision target, must-keep numbers, deadline and your story and proof points.
- 4Ask for the deck. Make a plain-language request that names a launch or campaign deck in HTML slides, and mention the marketing audience.
- 5Answer the agent's questions. The agent asks only for missing essentials. Provide them so it can plan the slides.
- 6Review and check. Read the slide plan, written slides and visual direction, then verify every figure before sharing the HTML deck.
What is an agent skill, and what does this one make the agent do?
An agent skill is a folder of instructions and supporting files that an AI agent loads when a request matches it. This skill is one such folder. Its main file, SKILL.md, tells the agent how to produce a marketing or go-to-market deck in one specific style.
The agent starts from an included example file, example.html. It keeps the styling and slide structure of that file and replaces the text, numbers and labels with your own launch content, such as market context, the story behind the launch and proof points. The aim is a decision-oriented deck rather than a generic set of slides.
Who this skill is for, and who should pick something else
The skill suits marketing teams preparing a brand launch or campaign deck with a strong editorial look, and founders or comms staff who want a polished HTML presentation for press or internal review. It works best when you already have your numbers and messaging and need help laying them out.
It is not a good fit if you need a flexible or brand-neutral design, because the palette and fonts are locked and cannot be changed without breaking the template. It also does not produce PowerPoint or other editable Office files, since the output is HTML. And it does not verify market data: it supplies structure and style, not facts.
- Good fit: a brand launch or campaign deck that must look editorial and polished
- Good fit: you already have the figures and messaging and want them laid out
- Poor fit: you need your own brand colours or fonts
- Poor fit: you need an editable PowerPoint or Office file
Install the fs-emerald-editorial skill
Download the skill as a ZIP file from the page where you found this guide. Unzip it, then place the resulting fs-emerald-editorial folder in one of two locations: your personal skills folder at ~/.claude/skills/, or a project-level .claude/skills/ folder inside the project you are working on.
If you use the Claude apps instead of a local folder, you can upload the skill there. Open Settings, go to Capabilities, then choose Skills and upload the ZIP. The skill files included are open-design.json and SKILL.md.
- Personal install: unzip into ~/.claude/skills/
- Project install: unzip into the project's .claude/skills/ folder
- Claude apps: Settings → Capabilities → Skills, then upload the ZIP
Trigger the skill with a natural request
You do not need special syntax. Ask for a launch deck in plain language and mention the words the skill is tuned for. The skill's trigger words include launch, campaign, pipeline, marketing-gtm, annual-marketing-plan and html deck or html slides, along with its full English and Chinese names.
The skill's own example request asks the agent first for only the missing essentials: audience, decision target, source materials, deadline and must-keep numbers. Answer those, then review the slide plan, written slides and visual direction it returns.
- Make an HTML launch deck for our brand launch aimed at the marketing team and press
- Build a go-to-market campaign deck in html slides using the numbers I'm pasting below
- Create a decision deck for our annual marketing plan in the Emerald Editorial style
What to prepare before you start
The skill replaces content but keeps the design, so the quality of the output depends on the material you give it. Gather the audience, the decision you want the deck to support, the figures that must appear unchanged, and the messaging for the story and proof points.
Keep your source numbers in one place. The agent will place them into the template, but it cannot confirm them. Check every figure against your own records before the deck is shared with press or leadership.
- Audience and the decision the deck should drive
- Must-keep numbers, with their sources
- Story, market context and proof points written out
- A deadline, so the agent can plan the level of detail
Safety notes: scripts and network access
According to the skill's listing, it runs no scripts and uses no network access, and it lists no requirements. The skill is made of instructions and an example file rather than programs.
The template's typography does load from Google Fonts (Bodoni Moda and Manrope), so an opened deck may request those font files when displayed in a browser. Review the HTML output as you would any file before publishing it, and treat all figures as unverified until you have checked them.
- Runs scripts: no
- Uses network: no, according to the listing
- Fonts are referenced from Google Fonts in the template
- Check every number and claim before press release
What people use it for
- A marketing team laying out a brand launch narrative with market context, story and proof points for internal sign-off
- A founder preparing a polished HTML presentation for press briefings using numbers they already hold
- A comms lead drafting a campaign or annual marketing plan deck for leadership review in an editorial style
Frequently asked questions
How do I install the fs-emerald-editorial skill?
Download the skill ZIP from the page, then unzip it into ~/.claude/skills/ for personal use or into a project's .claude/skills/ folder. In the Claude apps, you can instead upload the ZIP under Settings → Capabilities → Skills.
Is the Brand-Launch Narrative Deck skill free to use?
The skill is licensed under Apache-2.0, as stated on its listing. Check the licence file included with your download for the terms that apply to your use.
What does the skill require?
The listing states no requirements. It runs no scripts and uses no network access, and it is made of instructions plus an example HTML file.
Can I change the colours or fonts in the output?
No. The palette (emerald, navy and paper) and the typefaces (Bodoni Moda and Manrope) are locked. Changing them breaks the template, so use a different skill if you need a brand-neutral design.
Can I get an editable PowerPoint file instead of HTML?
No. The skill produces a single HTML slide deck. If you need an editable Office file, choose a different tool.
Does the skill check whether my market figures are correct?
No. It supplies structure and style rather than facts. Verify every number and claim yourself before the deck goes to press or leadership.
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Our verdict
Choose this skill if you need a polished, editorial-style HTML launch deck and already have your messaging and verified numbers. Pick something else if you need flexible branding, editable Office files, or help sourcing market data.
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