Guide · Agent skill
How to use the Ad Creative Auditor agent skill (ads-creative)
Updated · written with AI from the project's own documentation and checked against our catalogue data
The ads-creative skill is an agent skill for reviewing paid advertising creative: ad copy, images, video, hooks and concepts. Once it is installed, you can ask your agent to audit a set of live or planned ads and it will work through a structured checklist. This guide explains what the skill does, how to install it, how to trigger it, and what to watch for.
Ad Creative AuditorAgriciDaniel/claude-ads · MIT Download the skill Quick start
- 1Download the ZIP. Download the ads-creative skill ZIP from this page.
- 2Unzip the folder. Unzip the file so that you have an ads-creative folder containing SKILL.md.
- 3Place the skill. Move the folder into ~/.claude/skills/ for personal use or into a project's .claude/skills/ folder.
- 4Or upload it in the apps. In the Claude apps, go to Settings → Capabilities → Skills and upload the skill.
- 5Gather your creative. Collect ad copy, images or videos, and any delivery and response data over time.
- 6Ask in plain language. Request a creative audit, fatigue check or review in plain words and name the platforms involved.
- 7Review the briefs. Check the prioritized refresh or test briefs and confirm policy points against current platform rules.
What is an agent skill and what does this one make the agent do?
An agent skill is a folder containing a SKILL.md file with instructions that an AI agent loads when a request matches the skill's description. This one is named ads-creative and is published in the claude-ads repository by AgriciDaniel under the MIT licence.
When the skill is active, the agent inventories assets by concept, hook, offer, format, placement, audience, date and performance window. It then evaluates attention, clarity, brand and offer evidence, platform-native execution, accessibility, destination match, format and safe-zone compliance, and disclosure. It can judge creative fatigue by looking at delivery and response data over time rather than the age of an ad.
The output is a set of prioritized refresh or experiment briefs. Each brief includes a hypothesis, audience, format, owner, success measure and evidence.
How do you install the ads-creative skill?
Download the ZIP for the skill from this page and unzip it. Then place the resulting folder in one of these locations:
You can install it for your personal use by unzipping it into ~/.claude/skills/. You can also install it for a single project by unzipping it into that project's .claude/skills/ folder.
Alternatively, in the Claude apps you can upload the skill under Settings → Capabilities → Skills.
- Personal: ~/.claude/skills/
- Project: .claude/skills/ inside your project folder
- Claude apps: Settings → Capabilities → Skills (upload)
How do you trigger the skill with natural requests?
You do not need a special command. The skill's description lists the phrases that should activate it, including creative audit, ad creative, creative fatigue, creative diversity, ad copy review, video review, image review and production priorities. Describe what you need in plain language and include the material you want reviewed.
Including delivery or response data in your request lets the agent judge fatigue properly, because the skill only diagnoses fatigue from time-series performance evidence.
- Creative audit of these five ad headlines and descriptions for our spring campaign
- Is this video ad showing creative fatigue? Here is the daily CTR and frequency for the last six weeks
- Review these image ads for safe zones and accessibility before we upload them
- Give me a prioritized list of creative to refresh next, with a test hypothesis for each
What does the skill need and what are the safety notes?
The skill lists no required dependencies. It does not run scripts and does not use the network, according to its listing. It is a set of written instructions for the agent.
The skill tells the agent to load only current platform specifications and policy sources. Those sources are whatever the agent has loaded, and they may be out of date, so check any policy point against the platform's own current rules before acting on it.
- Requires: nothing listed
- Runs scripts: no
- Uses network: no
What are good examples of using the skill?
Use the skill to review a batch of ad copy for clarity and message match against the landing page each ad points to. Use it to check image or video creative for format and safe-zone issues before production sign-off. Use it to plan a creative testing calendar and decide which assets to refresh first.
Keep human judgment in the loop. The skill reserves emotional and cultural judgment for people, so ask a teammate to review tone and sensitivity yourself.
What tips help you get better results?
Give the agent a complete inventory. Say which platforms and placements each asset targets, and when it ran, so the agent can separate real concepts from cosmetic resizes. The skill specifically says resizes are not distinct concepts.
Ask for the three outputs separately if you need them: creative quality, format compliance and measured performance. The skill keeps these apart on purpose.
- List the active platforms so the agent loads the right specifications
- Provide time-series delivery and response data for any fatigue question
- Ask for the brief format: hypothesis, audience, format, owner, success measure and evidence
What people use it for
- Auditing a set of live paid social ads for hook strength, clarity and format fit before a new flight
- Checking image and video ads for safe zones and accessibility before sending them to production
- Deciding which ad creative to refresh next based on delivery and response trends
- Planning a creative testing program with a written hypothesis and success measure for each test
Frequently asked questions
How do I install the ads-creative skill?
Download the ZIP from this page and unzip it. Place the folder in ~/.claude/skills/ for personal use or in a project's .claude/skills/ folder, or upload it in the Claude apps under Settings → Capabilities → Skills.
Is the ads-creative skill free to use?
The skill is published under the MIT licence, as stated on this page. Check the licence file in the source repository for the full terms.
What does the ads-creative skill require?
Its listing states that it requires nothing, does not run scripts and does not use the network. It consists of a SKILL.md instruction file.
Can the skill guarantee my ads will be approved?
No. It applies general checks against the policy sources the agent has loaded, which may be out of date, so it cannot promise platform approval. Verify policy points against the platform's current rules.
How does the skill decide whether an ad is fatigued?
It diagnoses fatigue only from time-series delivery and response evidence, not from the age of the ad. Without that data, it will not make a fatigue call based on age alone.
Does the skill judge whether an ad's tone is culturally appropriate?
No. The skill reserves emotional and cultural judgment for human review, so you should have people check those points.
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Our verdict
Use ads-creative if you review paid social or search ads, check image and video creative for format and accessibility, or plan which creative to refresh next. Pick something else if you need guaranteed ad approval or performance forecasts, or if you want the skill to judge cultural sensitivity and emotional tone for you.
Download the skill