Moz Pro vs Semrush
Which should you use? A side-by-side look at what each one does, who it suits, what it costs, how hard it is to set up, and where each falls short.
AI tool · Paid
SEO software for keyword research, rank tracking and link analysis, known for its Domain Authority metric.
AI tool · Paid
An online visibility suite for keyword research, site audits, competitor analysis and AI search tracking.
The short answer
Choose Moz Pro if you need…
- Small SEO teams
- Learning SEO fundamentals
Choose Semrush if you need…
- All-in-one SEO and PPC research
- Competitor analysis
Side-by-side
| Moz Pro | Semrush | |
|---|---|---|
| Type | Marketing & SEO · SEO suites | Marketing & SEO · SEO suites |
| Price | Paid | Paid |
| Platforms | Web, Chrome, API | Web, API |
| Works with | Chrome | Google Analytics, WordPress |
| Hands-on tested by us | Not yet | Not yet |
| Last checked | 2026-10-29 | 2026-10-29 |
What each one is
Moz Pro
SEO software for keyword research, rank tracking and link analysis, known for its Domain Authority metric. Approachable with good learning resources. Data depth trails Ahrefs and Semrush.
Semrush
An online visibility suite for keyword research, site audits, competitor analysis and AI search tracking. Extremely broad toolset. Expensive, and the number of tools is overwhelming for beginners.
Best for
Moz Pro
- Small SEO teams
- Learning SEO fundamentals
Semrush
- All-in-one SEO and PPC research
- Competitor analysis
Strengths
Moz Pro
- Keyword Explorer
- Rank tracking
- Link Explorer
- Site crawl
Semrush
- Keyword and backlink research
- Site audits
- Position tracking
- AI visibility toolkit
Frequently asked questions
What is the difference between Moz Pro and Semrush?
Moz Pro: SEO software for keyword research, rank tracking and link analysis, known for its Domain Authority metric. Semrush: An online visibility suite for keyword research, site audits, competitor analysis and AI search tracking. Moz Pro suits small seo teams, while Semrush suits all-in-one seo and ppc research.
Are Moz Pro and Semrush free?
Moz Pro: Paid. Semrush: Paid.
What are other alternatives to Moz Pro and Semrush?
Other options people compare them with include Ahrefs, OpenSEO.
Keep comparing
Built from our catalogue entries for both products: open-source details come from each project's README (AI-assisted, refreshed weekly) and GitHub data; AI-tool details are editorial. Spotted something wrong? Let us know from either product's page.