Metricool vs Planoly
Which should you use? A side-by-side look at what each one does, who it suits, what it costs, how hard it is to set up, and where each falls short.
AI tool · Freemium
A social media scheduler and analytics tool that also tracks ads and websites in one dashboard.
AI tool · Freemium
A visual planner for Instagram, TikTok and Pinterest with a link-in-bio store and caption tools.
The short answer
Choose Metricool if you need…
- Freelancers managing several brands
- Combined social and ads reporting
Choose Planoly if you need…
- Instagram-first creators
- Pinterest planning
Side-by-side
| Metricool | Planoly | |
|---|---|---|
| Type | Social media · Scheduling | Social media · Scheduling |
| Price | Freemium | Freemium |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Works with | Canva, Google Workspace | Canva, Shopify |
| Hands-on tested by us | Not yet | Not yet |
| Last checked | 2026-10-29 | 2026-10-29 |
What each one is
Metricool
A social media scheduler and analytics tool that also tracks ads and websites in one dashboard. Strong value for money. Interface is busy.
Planoly
A visual planner for Instagram, TikTok and Pinterest with a link-in-bio store and caption tools. Simple for visual planning. Analytics are limited.
Best for
Metricool
- Freelancers managing several brands
- Combined social and ads reporting
Planoly
- Instagram-first creators
- Pinterest planning
Strengths
Metricool
- Scheduling
- Analytics reports
- Ads tracking
- AI assistant
Planoly
- Grid planner
- Scheduling
- Link-in-bio
- AI caption writer
Frequently asked questions
What is the difference between Metricool and Planoly?
Metricool: A social media scheduler and analytics tool that also tracks ads and websites in one dashboard. Planoly: A visual planner for Instagram, TikTok and Pinterest with a link-in-bio store and caption tools. Metricool suits freelancers managing several brands, while Planoly suits instagram-first creators.
Are Metricool and Planoly free?
Metricool: Freemium. Planoly: Freemium.
What are other alternatives to Metricool and Planoly?
Other options people compare them with include Buffer, Later, Publer.
Keep comparing
Built from our catalogue entries for both products: open-source details come from each project's README (AI-assisted, refreshed weekly) and GitHub data; AI-tool details are editorial. Spotted something wrong? Let us know from either product's page.