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Ghost vs Jekyll

Which should you use? A side-by-side look at what each one does, who it suits, what it costs, how hard it is to set up, and where each falls short.

Ghost

Open source · MIT

Open-source publishing platform for blogs, memberships, subscriptions and newsletters.

Jekyll

Open source · MIT

A Ruby tool that turns Markdown and templates into a static website, with blog support.

Our verdict

Ghost is a full publishing platform with a database, admin dashboard, memberships and newsletters, and you can self-host it or pay for its managed service. Jekyll is a build tool that turns Markdown files into a folder of static HTML pages with no database, so it suits developers or writers who want a simple, hosted-anywhere blog. Both are free, MIT-licensed and need some technical comfort, but they solve different problems.

Pick Ghost if you want to run a blog or newsletter with subscriptions, memberships and an editing interface, and you are comfortable with a server or prefer a paid managed service.

Pick Jekyll if you want a simple blog or website built from Markdown files, hosted as plain static pages without a database, and you are comfortable with Ruby and the command line.

Key differenceGhostJekyll
What it isPublishing platform for blogs, memberships, subscriptions and newslettersStatic site generator that builds plain HTML from Markdown and templates
Dynamic featuresHandles memberships and subscriptions as part of the productOutput is static files, so no user accounts or live database queries
Language and setupBuilt with Node.js; self-host via command line or pay for Ghost(Pro)Requires a Ruby environment and command line setup
Hosting needsSelf-hosted server or paid managed serviceHostable anywhere as plain files, no database needed
Community sizeAbout 55.6k GitHub stars, updated in the last dayAbout 51.7k GitHub stars, last code update 16 days ago

Written with AI from both products' catalogue entries · updated 2026-10-29

Who each one is for

Choose Ghost if you need…

  • Writers or publishers who want to run their own blog or newsletter site
  • Developers who want a Node.js-based headless CMS to serve content through an API
  • People who want to self-host and control their own publishing setup
  • Teams that would rather pay for a managed service (Ghost(Pro)) than run servers

Choose Jekyll if you need…

  • Developers who want a blog or simple website built from plain text files
  • People comfortable with Ruby tooling and the command line
  • Writers who prefer Markdown and want static HTML output
  • Projects that need hosting without a database or server-side code

Side-by-side

GhostJekyll
TypeAppDev tool
PriceFree and open sourceFree and open source
LicenceMITMIT
GitHub stars55.7k51.7k
Setup difficultyIntermediateIntermediate
How you get itInstall with a package managerInstall with a package manager
Main languageTypeScriptRuby
Last code update4 days ago23 days ago

What each one is

Ghost

Ghost is a free, open-source publishing system for running a website, blog or newsletter. It handles writing and publishing content, and the README also describes memberships and subscriptions. The project is built with Node.js and is offered as a self-hosted install or as the managed Ghost(Pro) service.

Jekyll

Jekyll is a static site generator written in Ruby. You write content in files such as Markdown, combine it with templates, and it builds a folder of plain HTML pages that can be hosted anywhere. The description calls it blog-aware, and its topics include blog engine and Liquid templating. The README was not included in full, so details beyond the metadata are limited.

Best for

Ghost

  • Writers or publishers who want to run their own blog or newsletter site
  • Developers who want a Node.js-based headless CMS to serve content through an API
  • People who want to self-host and control their own publishing setup
  • Teams that would rather pay for a managed service (Ghost(Pro)) than run servers

Jekyll

  • Developers who want a blog or simple website built from plain text files
  • People comfortable with Ruby tooling and the command line
  • Writers who prefer Markdown and want static HTML output
  • Projects that need hosting without a database or server-side code

Strengths

Ghost

  • Open source under the MIT license, so you can inspect, modify and self-host it
  • The README points to official docs, a community forum and a CLI for install and upgrades
  • Actively maintained, with a recent release (v6.73.0) and a recent push to the repository

Jekyll

  • Widely used open-source project with a large community (about 51,700 stars)
  • Released under the permissive MIT license
  • Produces plain static files that are simple to host and hard to break

Not ideal for

Ghost

  • People who want a no-setup, point-and-click site with no server work and no interest in managed hosting (Ghost(Pro) is the README's simpler option, but it is a paid service)
  • Anyone looking for a general-purpose website builder unrelated to publishing; Ghost is focused on content and memberships
  • Beginners who do not want to use a terminal, since the README's install path uses the command line

Jekyll

  • Non-technical users who need a point-and-click site builder, since setup requires Ruby and the command line
  • Sites that need dynamic features like user accounts or live database queries, since output is static files
  • Teams that want a hosted service rather than running a build tool themselves

Trade-offs

Ghost

  • Self-hosting requires comfort with the command line, Node.js and server setup
  • The README notes that the managed Ghost(Pro) service is the easiest route and is paid, so the free path takes more work
  • The README is truncated here, so detailed system requirements and feature lists could not be fully verified

Jekyll

  • Requires a Ruby environment, which adds setup work for non-developers
  • README content was truncated, so detailed feature coverage could not be verified here

Getting started

Ghost

Install the Ghost CLI globally

npm install ghost-cli -g

Install a local instance

ghost install local
Step-by-step guide: how to use Ghost

Jekyll

Clone the repository

git clone https://github.com/jekyll/jekyll
Step-by-step guide: how to use Jekyll

Frequently asked questions

Should I use Ghost or Jekyll?

Ghost is a full publishing platform with a database, admin dashboard, memberships and newsletters, and you can self-host it or pay for its managed service. Jekyll is a build tool that turns Markdown files into a folder of static HTML pages with no database, so it suits developers or writers who want a simple, hosted-anywhere blog. Both are free, MIT-licensed and need some technical comfort, but they solve different problems. Pick Ghost if you want to run a blog or newsletter with subscriptions, memberships and an editing interface, and you are comfortable with a server or prefer a paid managed service. Pick Jekyll if you want a simple blog or website built from Markdown files, hosted as plain static pages without a database, and you are comfortable with Ruby and the command line.

What is the difference between Ghost and Jekyll?

Ghost: Open-source publishing platform for blogs, memberships, subscriptions and newsletters. Jekyll: A Ruby tool that turns Markdown and templates into a static website, with blog support. Ghost suits writers or publishers who want to run their own blog or newsletter site, while Jekyll suits developers who want a blog or simple website built from plain text files.

Are Ghost and Jekyll free?

Ghost: Free and open source. Jekyll: Free and open source.

Is Ghost or Jekyll more popular?

Ghost has more GitHub stars (55.7k) than Jekyll (51.7k). Popularity isn't the same as fit — check which one matches your use case above.

What are other alternatives to Ghost and Jekyll?

Other options people compare them with include Hexo, Gatsby, VuePress, Eleventy, Mitosis.

Keep comparing

Built from our catalogue entries for both products: open-source details come from each project's README (AI-assisted, refreshed weekly) and GitHub data; AI-tool details are editorial. Spotted something wrong? Let us know from either product's page.