Amplitude vs Mixpanel
Which should you use? A side-by-side look at what each one does, who it suits, what it costs, how hard it is to set up, and where each falls short.
AI tool · Freemium
Product analytics for tracking user behaviour, funnels and retention, with AI agents and experiments.
AI tool · Freemium
Event-based product analytics with funnels, retention reports and natural-language querying.
The short answer
Choose Amplitude if you need…
- Product teams analysing funnels
- Retention analysis
Choose Mixpanel if you need…
- Startups tracking product usage
- Self-serve product reports
Side-by-side
| Amplitude | Mixpanel | |
|---|---|---|
| Type | Data & analytics · Product analytics | Data & analytics · Product analytics |
| Price | Freemium | Freemium |
| Platforms | Web, API | Web, API |
| Works with | Segment, Snowflake, Slack | Segment, Slack, Snowflake |
| Hands-on tested by us | Not yet | Not yet |
| Last checked | 2026-10-29 | 2026-10-29 |
What each one is
Amplitude
Product analytics for tracking user behaviour, funnels and retention, with AI agents and experiments. Deep behavioural insight. Needs disciplined event tracking to be trustworthy.
Mixpanel
Event-based product analytics with funnels, retention reports and natural-language querying. Generous free tier and quick reports. Setup quality determines everything.
Best for
Amplitude
- Product teams analysing funnels
- Retention analysis
Mixpanel
- Startups tracking product usage
- Self-serve product reports
Strengths
Amplitude
- Event analytics
- Funnels and cohorts
- Experimentation
- Session replay
Mixpanel
- Funnels and flows
- Retention
- AI query assistant
- Session replay
Frequently asked questions
What is the difference between Amplitude and Mixpanel?
Amplitude: Product analytics for tracking user behaviour, funnels and retention, with AI agents and experiments. Mixpanel: Event-based product analytics with funnels, retention reports and natural-language querying. Amplitude suits product teams analysing funnels, while Mixpanel suits startups tracking product usage.
Are Amplitude and Mixpanel free?
Amplitude: Freemium. Mixpanel: Freemium.
What are other alternatives to Amplitude and Mixpanel?
Other options people compare them with include PostHog, ThoughtSpot.
Keep comparing
Built from our catalogue entries for both products: open-source details come from each project's README (AI-assisted, refreshed weekly) and GitHub data; AI-tool details are editorial. Spotted something wrong? Let us know from either product's page.