The best Buffer alternatives

4 tools that do a similar job to Buffer. Each entry says what it does and who it suits, so you can pick the one that fits instead of the most famous.

You're replacing

Buffer

A simple social media scheduler with an AI assistant for drafting and repurposing posts.

1. 1

   Publer

   AI tool · Freemium

   An affordable social scheduler with bulk posting, recycling and an AI assistant.

   Best for: Bulk scheduling; Small businesses on a budget

   Full review Buffer vs Publer
2. 2

   Later

   AI tool · Paid

   A visual social media planner for Instagram, TikTok and more, with influencer marketing tools.

   Best for: Instagram grid planning; Creator and influencer programmes

   Full review Buffer vs Later
3. 3

   Metricool

   AI tool · Freemium

   A social media scheduler and analytics tool that also tracks ads and websites in one dashboard.

   Best for: Freelancers managing several brands; Combined social and ads reporting

   Full review Buffer vs Metricool
4. 4

   Planoly

   AI tool · Freemium

   A visual planner for Instagram, TikTok and Pinterest with a link-in-bio store and caption tools.

   Best for: Instagram-first creators; Pinterest planning

   Full review Buffer vs Planoly

How we pick: tools in the same category that solve the same problem, projects that name each other as alternatives, and open-source projects that describe themselves as an alternative to Buffer. We don't take payment for placement.